{"id":1022,"date":"2018-01-10T21:41:38","date_gmt":"2018-01-10T20:41:38","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=1022"},"modified":"2018-01-10T21:41:38","modified_gmt":"2018-01-10T20:41:38","slug":"uton-a-sikeres-csr-projekt-fele","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2018\/01\/10\/uton-a-sikeres-csr-projekt-fele\/","title":{"rendered":"\u00daton a sikeres CSR projekt fel\u00e9"},"content":{"rendered":"

Kor\u00e1bban m\u00e1r \u00edrtam a CSR projekt f\u0151 alapelveir\u0151l<\/a> . A mindennapok gyakorlata azt mutatta, hogy ha valamit CSR projektk\u00e9nt kommunik\u00e1lnak, akkor az a megyg\u0151z\u0151d\u00e9s, hogy az emberek, v\u00e1llalatok, k\u00f6zint\u00e9zm\u00e9nyek k\u00e9pvisel\u0151i, a m\u00e9dia is pozit\u00edvan viszonyul az adott t\u00e9m\u00e1hoz. Ennek az lett az a k\u00f6vetkezm\u00e9nye, hogy v\u00e1llalati felel\u0151ss\u00e9g program (CSR projekt\/CSR kezdem\u00e9nyez\u00e9s) c\u00edmen futnak sz\u00e9p sz\u00e1mmal olyan kezdem\u00e9nyez\u00e9sek is, melyek val\u00f3j\u00e1ban nem azok.\u00a0<\/em><\/p>\n

Ugyanakkor\u00a0<\/em>a c\u00e9gek fel\u00e9 olyan k\u00fcls\u0151 ig\u00e9nyek is k\u00f6rvonalaz\u00f3dnak, melyek a civil\u00a0 \u00e9s a k\u00f6zszf\u00e9ra feladatk\u00f6reibe tartoznak. Hol a hat\u00e1r? Hogy lehetek j\u00f3 v\u00e1llalati \u00e1llampolg\u00e1r, \u00fagy, hogy a v\u00e1llalat\/v\u00e1llalkoz\u00e1s f\u0151 tev\u00e9kenys\u00e9g\u00e9re f\u00f3kusz\u00e1ljunk? Hol foglal helyet egy CSR projekt a CSR rendszeredben?<\/p>\n

Nem k\u00f6nny\u0171 k\u00e9rd\u00e9sek, hisz t\u00f6bbnyire a v\u00e1llalati felel\u0151ss\u00e9g\u00e9rt felel\u0151s koll\u00e9ga f\u0151 munkatev\u00e9kenys\u00e9ge\u00a0 mellett szervezi, tervezi a CSR projektet vagy projekteket.
\nMilyen helyzetek lelhet\u0151ek fel?<\/p>\n

A kevesebb t\u00f6bb<\/span><\/strong><\/p>\n

Van, ahol nagyon sok projektet szerveznek, de ezek sem egym\u00e1ssal, sem a v\u00e1llalat \u00fczleti profilj\u00e1hoz nem kapcsolhat\u00f3ak. T\u00fal sok a projekt (sok anyagi \u00e9s hum\u00e1ner\u0151forr\u00e1s felhaszn\u00e1l\u00e1ssal) \u00e9s az elapr\u00f3z\u00f3d\u00e1s k\u00f6vetkezm\u00e9nye, hogy\u00a0 a k\u00f6ztudatban m\u00e9g sem tudj\u00e1k n\u00e9h\u00e1ny mark\u00e1ns elemmel jellemezni a c\u00e9get. Ez a megk\u00f6zel\u00edt\u00e9s nem pozicion\u00e1lja CSR tekintet\u00e9ben a szervezetet. Nincs jellemz\u0151 CSR arc.<\/p>\n

Nincs m\u00e9g CSR projekt<\/span><\/strong><\/p>\n

Bizonyos szempontb\u00f3l k\u00f6nnyebb a helyzet, ha m\u00e9g csak most tervezitek valamilyen CSR projekt elind\u00edt\u00e1s\u00e1t. Az\u00e9rt k\u00f6nnyebb a helyzet mert nem kell megl\u00e9v\u0151 elemekhez, koncepci\u00f3khoz stb.viszony\u00edtani, m\u00f3dos\u00edtani, p\u00f3tolni, kieg\u00e9sz\u00edteni. Lehets\u00e9ges konfliktushelyzeteket\u00a0 is ki lehet ker\u00fclni!<\/p>\n

Kicsit d\u00f6c\u00f6g a CSR projekt<\/span><\/strong><\/p>\n

M\u00e1r megvannak az alapok. J\u00f3 a projekt koncepci\u00f3ja, \u00f6tlete. De a v\u00e9grehajt\u00e1sa m\u00e9g d\u00f6c\u00f6g\u0151s. Van amikor sikeres, van amikor csak m\u00e9g l\u00e9tezik \u00e1llapot…
\nPici „karossz\u00e9ria jav\u00edt\u00e1s”: rendszerezni a megl\u00e9v\u0151 elemeket \u00e9s m\u00e1r \u00fct\u0151ss\u00e9 v\u00e1lik a projekt.<\/p>\n

Partnereink, olvas\u00f3ink visszajelz\u00e9se alapj\u00e1n a gyakorlatban jelenleg a CSR projekt okoz pobl\u00e9m\u00e1t. T\u00f6bbnyire a j\u00f3sz\u00e1nd\u00e9k adott, de a HOGYAN m\u00e1r akad\u00e1lyt k\u00e9pez a mindennapi munk\u00e1ban. Ez\u00e9rt\u00a0 janu\u00e1r 30-\u00e1n T\u00e9ged is v\u00e1rlak a CSR ir\u00e1nyt\u0171- \u00daton a skeres CSR projekt fel\u00e9 kurzusomra.<\/strong><\/p>\n

Ha \u00e9rdekel a t\u00e9ma \u00e9s szeretn\u00e9l m\u00e9g t\u00f6bb r\u00e9szletet megismerni<\/em><\/span>, akkor kattints ide!<\/strong><\/p>\n

\"\"<\/p>\n

TAK\u00c1CS\u00a0J\u00daLIA<\/strong>
\nA CSR Hungary alap\u00edt\u00f3-\u00fcgyvezet\u0151 igazgat\u00f3ja 2004-t\u0151l. Tan\u00e1r, \u00fajs\u00e1g\u00edr\u00f3, kommunik\u00e1ci\u00f3s vezet\u0151, projektvezet\u0151 posztok jellemzik kor\u00e1bbi p\u00e1ly\u00e1j\u00e1t. a CSR Hungary (2007) \u00e9s a Holnap v\u00e1ros\u00e1\u00e9rt D\u00edj (2010) alap\u00edt\u00f3ja. A CSR M\u00e1trix tan\u00e1csad\u00f3iroda \u00e9s \u00fcgyn\u00f6ks\u00e9gben v\u00e1llalati felel\u0151ss\u00e9g szak\u00e9rt\u0151i tapsztalatait f\u0151k\u00e9nt p\u00e9nz\u00fcgy, energia, szolg\u00e1ltat\u00e1s, k\u00f6zint\u00e9zm\u00e9ny, ingatlan, vegyipar ter\u00fclet\u00e9n szerezte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Kor\u00e1bban m\u00e1r \u00edrtam a CSR projekt f\u0151 alapelveir\u0151l . A mindennapok gyakorlata azt mutatta, hogy ha valamit CSR projektk\u00e9nt kommunik\u00e1lnak, akkor az a megyg\u0151z\u0151d\u00e9s, hogy az emberek, v\u00e1llalatok, k\u00f6zint\u00e9zm\u00e9nyek k\u00e9pvisel\u0151i, a m\u00e9dia is pozit\u00edvan viszonyul az adott t\u00e9m\u00e1hoz. Ennek az lett az a k\u00f6vetkezm\u00e9nye, hogy v\u00e1llalati felel\u0151ss\u00e9g program (CSR projekt\/CSR kezdem\u00e9nyez\u00e9s) c\u00edmen futnak sz\u00e9p sz\u00e1mmal […]<\/p>\n","protected":false},"author":2,"featured_media":1040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,80],"tags":[153,118,240,241,126],"class_list":["post-1022","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-csrmatrix-blog","tag-csr-iranytu","tag-csr-kepzes","tag-csr-kurzus","tag-csr-projekt","tag-takacs-julia"],"yoast_head":"\n\u00daton a sikeres CSR projekt fel\u00e9 • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2018\/01\/10\/uton-a-sikeres-csr-projekt-fele\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00daton a sikeres CSR projekt fel\u00e9\" \/>\n<meta property=\"og:description\" content=\"Kor\u00e1bban m\u00e1r \u00edrtam a CSR projekt f\u0151 alapelveir\u0151l . A mindennapok gyakorlata azt mutatta, hogy ha valamit CSR projektk\u00e9nt kommunik\u00e1lnak, akkor az a megyg\u0151z\u0151d\u00e9s, hogy az emberek, v\u00e1llalatok, k\u00f6zint\u00e9zm\u00e9nyek k\u00e9pvisel\u0151i, a m\u00e9dia is pozit\u00edvan viszonyul az adott t\u00e9m\u00e1hoz. 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