{"id":1045,"date":"2018-01-19T14:38:02","date_gmt":"2018-01-19T13:38:02","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=1045"},"modified":"2024-07-30T14:28:23","modified_gmt":"2024-07-30T12:28:23","slug":"miert-lehet-egy-ugrodeszka-a-csr-projekt","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2018\/01\/19\/miert-lehet-egy-ugrodeszka-a-csr-projekt\/","title":{"rendered":"Mi\u00e9rt lehet egy „ugr\u00f3deszka” a CSR projekt?"},"content":{"rendered":"

Sok oldalr\u00f3l lehet megk\u00f6zel\u00edteni a v\u00e1llalati felel\u0151ss\u00e9g gyakorlati rendszer\u00e9t \u00e9s m\u0171k\u00f6d\u00e9s\u00e9t. S \u00e1ltal\u00e1ban, ha nem egy most alakul\u00f3 v\u00e1llalkoz\u00e1sr\u00f3l van sz\u00f3 -nem a null\u00e1r\u00f3l kell indulni. Hisz n\u00e9h\u00e1ny elem m\u00e1r rendelkez\u00e9sre \u00e1ll.
\nA leggyakrabban 1-1 projektet m\u00e1r ind\u00edtottak a c\u00e9gek. Mi\u00e9rt lehet ugr\u00f3deszka 1- 1 CSR projekt a CSR rendszer ki\u00e9p\u00edt\u00e9s\u00e9hez?<\/em><\/p>\n

<\/p>\n

A 2007-ben alap\u00edtott CSR Hungary D\u00edjnak m\u00e1ig a legn\u00e9pszer\u0171bb kateg\u00f3ri\u00e1ja a K\u00f6z\u00f6s \u00fcgyek ? k\u00f6z\u00f6s felel\u0151ss\u00e9g. Mit jelez ez? Hogy a c\u00e9gek ma m\u00e9g els\u0151sorban CSR projektekben gondolkodnak,<\/strong> s ennek a f\u0151 oka az, hogy \u00fagy gondolj\u00e1k a nyilv\u00e1noss\u00e1g fel\u00e9 a legk\u00f6nnyebben 1 gyakorlati projekt kommunik\u00e1lhat\u00f3 sikeresen. Az \u00e9rintettek, a k\u00f6zv\u00e9lem\u00e9ny sz\u00e1m\u00e1ra a projektnek konkr\u00e9t elemei vannak, ami viszonylag egy\u00e9rtelm\u0171, adekv\u00e1lt.
\nA CSR kommunik\u00e1ci\u00f3j\u00e1nak r\u00e9szleteibe most nem megy\u00fcnk bel. K\u00e9s\u0151bbi, k\u00fcl\u00f6n kurzus t\u00e9m\u00e1ja lesz.<\/p>\n

?Nem kell az eg\u00e9sz l\u00e9pcs\u0151t l\u00e1tnod! Csak tedd meg az els\u0151 l\u00e9p\u00e9st!?<\/span>
\n<\/strong>(Martin Luther King jr.)<\/p>\n

\u00a0<\/em>Lehet, hogy 1-1 CSR projekt, 1-1 csr kezdem\u00e9nyez\u00e9s csak az els\u0151 l\u00e9pcs\u0151 egy-egy c\u00e9g CSR menedzsment-rendszer\u00e9nek a kialak\u00edt\u00e1s\u00e1ban, de m\u00e1r kicsiben (pilot projektk\u00e9nt) mag\u00e1ban hordozhat nagyon sok olyan \u00e9rt\u00e9ket, eszk\u00f6zt, a rendelkez\u00e9sre \u00e1ll\u00f3 er\u0151forr\u00e1sok szemrev\u00e9telez\u00e9s\u00e9t,<\/strong> tapasztalatot <\/strong>ahhoz, hogy a CSR\/v\u00e1llalati felel\u0151ss\u00e9g a c\u00e9g DNS-v\u00e9 v\u00e1ljon.<\/p>\n

Egy\u00a0CSR projekt\u00a0lehet ak\u00e1r az\u00a0els\u0151 l\u00e9pcs\u0151fok\u00a0– mint ahogy kor\u00e1bbi posztomban \u00edrtam -, \u00e9s maradhat egy elszigetelt, l\u00e1tsz\u00f3lag j\u00f3l kommunik\u00e1lt projekt. Ez ut\u00f3bbi esetben f\u0151k\u00e9nt a m\u00e9dia sz\u00e1m\u00e1ra. \u00c9s \u00edgy elv\u00e9gzett, kipip\u00e1lt listat\u00e9tel marad majd az \u00e9vv\u00e9gi c\u00e9ges besz\u00e1mol\u00f3 \u00e9rtekezleten.<\/p>\n

El\u0151szoba a CSR-nak a c\u00e9g eg\u00e9sz m\u0171k\u00f6d\u00e9si rendszer\u00e9be val\u00f3 integr\u00e1l\u00e1s\u00e1hoz.<\/strong> Vagy egy adhoc, a c\u00e9g m\u0171k\u00f6d\u00e9si rendszer\u00e9ben alkalmi kommunik\u00e1ci\u00f3s kamp\u00e1ny szintj\u00e9n marad a projekt. B\u00e1r r\u00f6vid id\u0151re nagy publicit\u00e1st kaphat a kezdem\u00e9nyez\u00e9s.<\/p>\n

A CSR kezdem\u00e9nyez\u00e9s er\u0151ss\u00e9geit<\/strong> felhaszn\u00e1lva\u00a0a siker \u00f6szt\u00f6nz\u0151 lehet a tov\u00e1bb\u00e9p\u00edtkez\u00e9shez.\u00a0Az ?alacsonyan f\u00fcgg\u0151 gy\u00fcm\u00f6lcs\u00f6k leszed\u00e9se? er\u0151t ad a tov\u00e1bbi CSR folyamatok v\u00e9grehajt\u00e1s\u00e1hoz.<\/p>\n

\u00c9s az sem elhanyagolhat\u00f3 t\u00e9ny, hogy ak\u00e1r\u00a0a k\u00e9t legfontosabb \u00e9rintett\u00fcnk bevon\u00e1s\u00e1val<\/strong> a munkat\u00e1rsaink<\/strong>, alkalmazottaink \u00e9s a\u00a0fogyaszt\u00f3ink<\/strong>\u00a0r\u00e9v\u00e9n v\u00e9gs\u0151 soron\u00a0versenyel\u0151nyre\u00a0tehet\u00fcnk szert. A mellett, hogy az illet\u0151 projekt t\u00e1rsadalmi hat\u00e1sa sem lesz elhanyagolhat\u00f3 az adott helyi k\u00f6z\u00f6ss\u00e9gben sem.<\/p>\n

\u00c9s m\u00e9g egy \u00e9rdekess\u00e9g! Egyre ink\u00e1bb terjed az \u00e9rintettek k\u00f6r\u00e9ben az a gondolat, hogy a v\u00e1llalati felel\u0151ss\u00e9gre \u00e9s fenntarthat\u00f3s\u00e1gra t\u00f6rekv\u0151 v\u00e1llalkoz\u00e1sok a min\u0151s\u00e9g szinonim\u00e1j\u00e1v\u00e1 <\/strong>v\u00e1lnak.<\/p>\n

Itt nem a kirakat tev\u00e9kenys\u00e9gekre gondolok, hogy amikor a nyilv\u00e1noss\u00e1g el\u0151tt, a rivaldaf\u00e9nyben vagyunk, akkor felel\u0151s menyilv\u00e1nul\u00e1sokra t\u00f6reksz\u00fcnk, majd egy\u00e9b esetben a kulissz\u00e1k m\u00f6g\u00f6tt elfelejtkez\u00fcnk ezekr\u0151l a priorit\u00e1s alapelvekr\u0151l. Egy eg\u00e9sz m\u00e1s arc\u00e1t mutatva a v\u00e1llalkoz\u00e1s \u00e9rt\u00e9krendj\u00e9nek.<\/p>\n

Minderr\u0151l a 2018. janu\u00e1r 30-ai kurzuson (CSR ir\u00e1nyt\u0171- \u00daton a sikeres CSR projekt fel\u00e9) m\u00e9g r\u00e9szletesebben sz\u00f3 lesz!<\/em><\/p>\n

+1\u00a0<\/span><\/strong>Ha tervezed, hogy ez \u00e9vben c\u00e9ged p\u00e1ly\u00e1zik a CSR Hungary D\u00edj v\u00e9djegyhaszn\u00e1lat\u00e1ra, akkor\u00a0<\/em>is aj\u00e1nljuk figyelmedbe a kurzust, mivel legt\u00f6bbsz\u00f6r 1-1 CSR projekttel p\u00e1ly\u00e1zik 1-1 v\u00e1llalkoz\u00e1s. A p\u00e1ly\u00e1zat meg\u00edr\u00e1s\u00e1hoz a CSR projekt kurzus t\u00e1mogat\u00f3 inform\u00e1ci\u00f3kat tud ny\u00fajtani.<\/em><\/p>\n

\"\"TAK\u00c1CS\u00a0J\u00daLIA<\/strong>
\nA CSR Hungary alap\u00edt\u00f3-\u00fcgyvezet\u0151 igazgat\u00f3ja 2004-t\u0151l. Tan\u00e1r, \u00fajs\u00e1g\u00edr\u00f3, kommunik\u00e1ci\u00f3s vezet\u0151, projektvezet\u0151 posztok jellemzik kor\u00e1bbi p\u00e1ly\u00e1j\u00e1t. a CSR Hungary (2007) \u00e9s a Holnap v\u00e1ros\u00e1\u00e9rt D\u00edj (2010) alap\u00edt\u00f3ja. A CSR M\u00e1trix tan\u00e1csad\u00f3iroda \u00e9s \u00fcgyn\u00f6ks\u00e9gben v\u00e1llalati felel\u0151ss\u00e9g szak\u00e9rt\u0151i tapsztalatait f\u0151k\u00e9nt p\u00e9nz\u00fcgy, energia, szolg\u00e1ltat\u00e1s, k\u00f6zint\u00e9zm\u00e9ny, ingatlan, vegyipar ter\u00fclet\u00e9n szerezte.<\/p>\n","protected":false},"excerpt":{"rendered":"

Mi\u00e9rt lehet?ugr\u00f3deszka 1- 1 CSR projekt a CSR rendszer ki\u00e9p\u00edt\u00e9s\u00e9hez?<\/p>\n","protected":false},"author":2,"featured_media":1052,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[32,62,118,78,126,242,243],"class_list":["post-1045","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csrmatrix-blog","tag-csr","tag-csr-blog","tag-csr-kepzes","tag-fenntarthatosag","tag-takacs-julia","tag-vallalati-csr-projekt","tag-vallalati-felleosseg"],"yoast_head":"\nMi\u00e9rt lehet egy "ugr\u00f3deszka" a CSR projekt? • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2018\/01\/19\/miert-lehet-egy-ugrodeszka-a-csr-projekt\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mi\u00e9rt lehet egy "ugr\u00f3deszka" a CSR projekt?\" \/>\n<meta property=\"og:description\" content=\"Mi\u00e9rt lehet?ugr\u00f3deszka 1- 1 CSR projekt a CSR rendszer ki\u00e9p\u00edt\u00e9s\u00e9hez?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csrhungary.eu\/csrblog\/2018\/01\/19\/miert-lehet-egy-ugrodeszka-a-csr-projekt\/\" \/>\n<meta property=\"og:site_name\" content=\"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)\" \/>\n<meta property=\"article:published_time\" content=\"2018-01-19T13:38:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-07-30T12:28:23+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2018\/01\/teamwork-at-table_459-97-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"626\" \/>\n\t<meta property=\"og:image:height\" content=\"626\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J\u00falia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00falia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2018\/01\/19\/miert-lehet-egy-ugrodeszka-a-csr-projekt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2018\/01\/19\/miert-lehet-egy-ugrodeszka-a-csr-projekt\/\"},\"author\":{\"name\":\"J\u00falia\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/385b5b2af679dbbdcd00b64470bc1901\"},\"headline\":\"Mi\u00e9rt lehet egy „ugr\u00f3deszka” a CSR projekt?\",\"datePublished\":\"2018-01-19T13:38:02+00:00\",\"dateModified\":\"2024-07-30T12:28:23+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2018\/01\/19\/miert-lehet-egy-ugrodeszka-a-csr-projekt\/\"},\"wordCount\":789,\"publisher\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2018\/01\/19\/miert-lehet-egy-ugrodeszka-a-csr-projekt\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2018\/01\/teamwork-at-table_459-97-1.jpg\",\"keywords\":[\"csr\",\"csr blog\",\"csr k\u00e9pz\u00e9s\",\"fenntarthat\u00f3s\u00e1g\",\"Tak\u00e1cs J\u00falia\",\"v\u00e1llalati csr projekt\",\"v\u00e1llalati felle\u0151ss\u00e9g\"],\"articleSection\":[\"csrmatrix blog\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2018\/01\/19\/miert-lehet-egy-ugrodeszka-a-csr-projekt\/\",\"url\":\"https:\/\/csrhungary.eu\/csrblog\/2018\/01\/19\/miert-lehet-egy-ugrodeszka-a-csr-projekt\/\",\"name\":\"Mi\u00e9rt lehet egy \\\"ugr\u00f3deszka\\\" a CSR projekt? 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