{"id":106,"date":"2013-06-23T18:27:11","date_gmt":"2013-06-23T16:27:11","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=106"},"modified":"2013-06-23T18:27:11","modified_gmt":"2013-06-23T16:27:11","slug":"hirertek-es-sztori-kell","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2013\/06\/23\/hirertek-es-sztori-kell\/","title":{"rendered":"H\u00edr\u00e9rt\u00e9k \u00e9s sztori kell!"},"content":{"rendered":"<p>J\u00fanius 19-\u00e9n volt a f\u00e9l\u00e9vet z\u00e1r\u00f3 rendezv\u00e9ny\u00fcnk, a <a href=\"http:\/\/www.csrhungary.eu\/cr-szerda\/\">CR Szerda Klubest<\/a>. Kint ny\u00e1ri k\u00e1nikula \u00e9s h\u0151s\u00e9griaszt\u00e1s. Bent a N\u00e9met-Magyar Ipari \u00e9s Kereskedelmi Kamara sz\u00e9kh\u00e1z\u00e1ban a h\u0171s, l\u00e9gkondis helyis\u00e9gben pedig b\u00e9k\u00e9s eszmecsere folyt arr\u00f3l, hogy a m\u00e9dia \u00e9s a csr\/v\u00e1llalati felel\u0151ss\u00e9gv\u00e1llal\u00e1s, pontosabban a m\u00e9dia \u00e9s az \u00fczleti szerepl\u0151k k\u00f6z\u00f6tt mennyire \u00a0 v\u00e1ltozott meg a kommunik\u00e1ci\u00f3 a t\u00e9m\u00e1ban. Hisz az elm\u00falt \u00e9vekben m\u00e1r t\u00f6rv\u00e9ny szab\u00e1lyoz\u00e1s sz\u00fcletett arr\u00f3l, hogy a csr megjelen\u00edt\u00e9se nem burkolt rekl\u00e1m.<\/p>\n<p>Eml\u00e9kezz\u00fcnk vissza a 2006-2010 k\u00f6z\u00f6tti CSR Hungary Konferencia m\u00e9dia kerekasztal-besz\u00e9lget\u00e9seire is, ahol a nagy m\u00e9diumok k\u00e9pvisel\u0151i \u00fcltek egy asztalhoz a t\u00e9m\u00e1ban. \u00c9s, hogy mennyi. mennyi k\u00e9shegyig men\u0151 vita, par\u00e1zs besz\u00e9lget\u00e9s zajlott arr\u00f3l m\u00e1shol is, hogy a csr megjelen\u00edt\u00e9se egy-egy c\u00e9g eset\u00e9ben nem rekl\u00e1m, ne kelljen k\u00fcl\u00f6n fizetni \u00e9rte! \u00c9s f\u0151leg, hogy a Pannon esete ut\u00e1n ne b\u00fcntess\u00e9k meg \u00e9rte a megjelen\u00edt\u0151 m\u00e9diumot!<\/p>\n<p>Azt\u00e1n megsz\u00fcletett a v\u00e1rva v\u00e1rt t\u00f6rv\u00e9nyi szab\u00e1lyoz\u00e1s, \u00e9s az\u00f3ta cs\u00f6nd&#8230; A Klubest kerekasztal-besz\u00e9lget\u00e9s r\u00e9sztvev\u0151it\u0151l is ezt k\u00e9rdeztem el\u0151sz\u00f6r: a v\u00e1rva v\u00e1rt t\u00f6rv\u00e9nyi szab\u00e1lyoz\u00e1s ut\u00e1n v\u00e1ltozott- e valami???<br \/>\nMind a gazdas\u00e1gi magazin (Manager Magazin), mind a kommunik\u00e1ci\u00f3s szaklap (M\u00e9diapiac), \u00e9s mind a PR \u00fcgyn\u00f6ks\u00e9g r\u00e9sz\u00e9r\u0151l egy\u00e9rtelm\u0171 volt a v\u00e1lasz: nem.<\/p>\n<p>A m\u00e9diumok r\u00e9sz\u00e9r\u0151l alapvet\u0151 k\u00f6vetelm\u00e9ny &#8211; \u00e9s n\u00e9mely esetben t\u00e9nyleg igazuk van -, hogy amikor egy v\u00e1llalat elkezdi id\u0151 el\u0151tt saj\u00e1t csr tev\u00e9kenys\u00e9g\u00e9t kifel\u00e9 kommunik\u00e1lni, akkor hiteltelenn\u00e9 teheti a c\u00e9g eg\u00e9sz\u00e9nek a m\u0171k\u00f6d\u00e9s\u00e9t. Hisz az \u00fajs\u00e1g\u00edr\u00f3k nagyon sok esetben, inform\u00e1lis szinten ismerik a c\u00e9geket \u00e9s tudj\u00e1k, hogy az illet\u0151 c\u00e9g a kifel\u00e9 kommunik\u00e1lt &#8222;j\u00f3t&#8221; p\u00e9ld\u00e1ul saj\u00e1t h\u00e1za t\u00e1j\u00e1n ( alkalmazottak) igaz\u00e1n gyakorolja-e???<br \/>\nA fesz\u00fclts\u00e9g forr\u00e1sa nagyon sok esetben ma is ez.<\/p>\n<p>A csr h\u00edrport\u00e1lunkra nap mint nap mi is kapjuk a c\u00e9gek, szervezetek \u00fan. csr sajt\u00f3k\u00f6zlem\u00e9nyeit.<br \/>\nN\u00e9ha ugyanazzal a protokoll sz\u00f6veggel. T\u00e9nyleg j\u00f3val \u00a0kevesebb az az ar\u00e1nya, amelyre azt lehet mondani, hogy van h\u00edr\u00e9rt\u00e9ke. A m\u00e9diumok k\u00e9pvisel\u0151i \u00e9ppen ezt r\u00f3tt\u00e1k fel hi\u00e1nyoss\u00e1gnak: val\u00f3j\u00e1ban ezeket a sajt\u00f3k\u00f6zlem\u00e9nyeket nem a sajt\u00f3 munkat\u00e1rsainak \u00e9s nem annak a speci\u00e1lis, adott c\u00e9lcsoport\u00fa olvas\u00f3inak \u00edrj\u00e1k a v\u00e1llalatok \u00e9s \u00fcgyn\u00f6ks\u00e9geik.<\/p>\n<p>\u00c9s m\u00e9g nem besz\u00e9lt\u00fcnk egy m\u00e1sik jelens\u00e9gr\u0151l: a csr mell\u00e9kletekr\u0151l. Melyek ak\u00e1r a d\u00f6nt\u00e9shoz\u00f3k k\u00f6r\u00e9ben v\u00e9gre szakmai szinten is felh\u00edvhatn\u00e1k a figyelmet n\u00e9h\u00e1ny t\u00e9m\u00e1ra.<\/p>\n<p>M\u00e9g folytatjuk!<\/p>\n<p>Tak\u00e1cs J\u00falia<\/p>\n","protected":false},"excerpt":{"rendered":"<p>J\u00fanius 19-\u00e9n volt a f\u00e9l\u00e9vet z\u00e1r\u00f3 rendezv\u00e9ny\u00fcnk, a CR Szerda Klubest. Kint ny\u00e1ri k\u00e1nikula \u00e9s h\u0151s\u00e9griaszt\u00e1s. Bent a N\u00e9met-Magyar Ipari \u00e9s Kereskedelmi Kamara sz\u00e9kh\u00e1z\u00e1ba<\/p>\n","protected":false},"author":2,"featured_media":1590,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,34,18],"tags":[103,32,104],"class_list":["post-106","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-cr-szerda","category-csr","tag-cr-szerda","tag-csr","tag-csr-es-media"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H\u00edr\u00e9rt\u00e9k \u00e9s sztori kell! &#8226; CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2013\/06\/23\/hirertek-es-sztori-kell\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"H\u00edr\u00e9rt\u00e9k \u00e9s sztori kell!\" \/>\n<meta property=\"og:description\" content=\"J\u00fanius 19-\u00e9n volt a f\u00e9l\u00e9vet z\u00e1r\u00f3 rendezv\u00e9ny\u00fcnk, a CR Szerda Klubest. 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