{"id":1139,"date":"2018-05-20T18:49:52","date_gmt":"2018-05-20T16:49:52","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=1139"},"modified":"2024-07-30T14:25:52","modified_gmt":"2024-07-30T12:25:52","slug":"miert-boldog-a-munkavallalo-a-csr-ben","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2018\/05\/20\/miert-boldog-a-munkavallalo-a-csr-ben\/","title":{"rendered":"Mi\u00e9rt boldog a munkav\u00e1llal\u00f3 a CSR-ben?"},"content":{"rendered":"

M\u00e1r \u00e9vekkel ezel\u0151tt a HR-t (a munkav\u00e1llal\u00f3k bevon\u00e1s\u00e1t) a CSR lelk\u00e9nek neveztem, hisz egy fenntarthat\u00f3, hosszabb t\u00e1von is sikeres \u00fczlet alapj\u00e1nak Achilles- sarka, az emberekkel, \u00e9s els\u0151sorban a munkat\u00e1rsakkal val\u00f3 b\u00e1n\u00e1sm\u00f3d. Ez adja a c\u00e9g\/int\u00e9zm\u00e9ny sav\u00e1t-bors\u00e1t. S tetszik, nem tetszik a munkahely k\u00fcl\u00f6nb\u00f6z\u0151 egy\u00e9nekb\u0151l, emberekb\u0151l \u00e1ll. Nem csak egy int\u00e9zm\u00e9ny, melynek elv\u00e9gzend\u0151 feladatai vannak. Ez\u00e9rt fontos, hogy az egy\u00e9nre, a boldog \ud83d\ude42 munkat\u00e1rsakra is koncentr\u00e1ljunk… Minden sikeres \u00fczleti v\u00e1llalkoz\u00e1snak (int\u00e9zm\u00e9ny m\u0171k\u00f6d\u00e9s\u00e9nek) alapja.<\/em><\/p>\n

<\/p>\n

\"Boldog
Boldog munkav\u00e1llal\u00f3 a CSR-ben?<\/strong><\/figcaption><\/figure>\n

Nem titok, hogy a v\u00e1llalati t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s vagy a CSR „j\u00f3 \u00fczlet” sz\u00f3sz\u00f3l\u00f3i lettek egyre ink\u00e1bb a fogyaszt\u00f3k. Bono h\u00edres mond\u00e1s\u00e1t k\u00f6vetve: ?A p\u00e9nzeddel szavazol…?<\/p>\n

Ebben a fogyaszt\u00f3k \u00e1ltal vez\u00e9relt t\u00e1rsadalomban az emberek egyre ink\u00e1bb \u00fagy d\u00f6ntenek, hogy olyan m\u00e1rk\u00e1kkal l\u00e9pnek kapcsolatba, \u00e9s azokhoz maradnak h\u0171s\u00e9gesek, melyek \u00f6kol\u00f3giailag fenntarthat\u00f3 \u00e9s felel\u0151ss\u00e9gteljes m\u0171k\u00f6d\u00e9sre t\u00f6rekednek.
\nS\u0151t m\u00e1r egyes tanulm\u00e1nyok kimutatt\u00e1k, hogy a CSR\/v\u00e1llalati felel\u0151ss\u00e9g megfelel\u0151 szintj\u00e9t folyamatosan fenntart\u00f3 v\u00e1llalatok m\u00e9g h\u0171s\u00e9gesebb rajong\u00f3i vev\u0151i k\u00f6rt tudhatnak maguk\u00e9nak. P\u00e9nzt takar\u00edthat meg, ami a nyeres\u00e9g n\u00f6veked\u00e9s\u00e9t eredm\u00e9nyezhetik.<\/p>\n

M\u00edg sok CSR-tanulm\u00e1ny a k\u00f6rnyezetre gyakorolt el\u0151ny\u00f6kre f\u00f3kusz\u00e1lt, egy m\u00e1sik nagy felel\u0151ss\u00e9g a pozit\u00edv irodakult\u00fara megteremt\u00e9se a bels\u0151 irodai k\u00f6rnyezetben.<\/p>\n

A\u00a0CSR munkav\u00e1llal\u00f3i meg\u00edt\u00e9l\u00e9sr\u0151l sz\u00f3l\u00f3\u00a0tanulm\u00e1ny\u00a0meg\u00e1llap\u00edtotta, hogy „min\u00e9l magasabb egy alkalmazott ar\u00e1nya szervezet\u00fck v\u00e1llalati \u00e1llampolg\u00e1rs\u00e1ga tekintet\u00e9ben, ann\u00e1l ink\u00e1bb elk\u00f6telezettek a szervezet fel\u00e9”.<\/p>\n

A boldogs\u00e1g a mag\u00e1n\u00e9letben is m\u00e1st-m\u00e1st jelenthet az egyes embereknek. A munka szempontj\u00e1b\u00f3l tal\u00e1n egyszer\u0171bb a boldogs\u00e1g fogalm\u00e1nak megk\u00f6zel\u00edt\u00e9se.<\/p>\n

Nem mindig a p\u00e9nz boldog\u00edt?<\/span><\/strong><\/h3>\n

\"\"
\nMunkahely, k\u00f6z\u00f6ss\u00e9g, \u00e9rz\u00e9s. A k\u00f6z\u00f6ss\u00e9g r\u00e9sze? Kulcsk\u00e9rd\u00e9s, hogy hogyan lehet egy k\u00f6z\u00f6ss\u00e9g\u00e9rzetet kialak\u00edtani. M\u00e9g pedig \u00fagy, hogy k\u00f6zben \u00f6sszpontos\u00edtson munk\u00e1j\u00e1ra, fejlessze er\u0151ss\u00e9geit a v\u00e1llalaton bel\u00fcl.
\nAz alkalmazottak 52,3 sz\u00e1zal\u00e9ka\u00a0nem el\u00e9gedett a munkahelyen, \u00e9s az egyik f\u0151 oka az, hogy nem \u00e9rzik magukat el\u00e9gg\u00e9 \u00e9rt\u00e9kelve.\u00a0A munka sokkal t\u00f6bbet jelent, mint egy bizonyos p\u00e9nz\u00f6sszeg\u0171 fizet\u00e9s. Ink\u00e1bb ez egy lehet\u0151s\u00e9g arra, hogy tud\u00e1sukat egy meghat\u00e1rozott c\u00e9lra felhaszn\u00e1lj\u00e1k.<\/p>\n

Az\u00e1ltal, hogy elismer\u00e9st ad a munkahely, elismeri azokat az embereket, akik seg\u00edtenek a napi \u00fczleti j\u00f6v\u0151k\u00e9p megalkot\u00e1s\u00e1ban \u00e9s fenntart\u00e1s\u00e1ban, nagyobb boldogs\u00e1g\u00e9rzetet \u00e9s elismer\u00e9st hozhat l\u00e9tre cser\u00e9be a munkav\u00e1llal\u00f3knak. A CSR ezt a folyamatot t\u00e1mogatja.
\nAl\u00e1bb n\u00e9h\u00e1ny el\u0151ny, ami a v\u00e1llalati felel\u0151ss\u00e9g gyakorlati v\u00e9grahajt\u00e1s\u00e1nak a k\u00f6vetkezm\u00e9nye!<\/p>\n

Ny\u00edlt irodai kommunik\u00e1ci\u00f3<\/span><\/strong>
\nAz \u00f6nk\u00e9ntes programok ny\u00edltabb kommunik\u00e1ci\u00f3t hozhatnak l\u00e9tre a k\u00fcl\u00f6nb\u00f6z\u0151 oszt\u00e1lyok \u00e9s az emberek k\u00f6z\u00f6tt.<\/p>\n

Tapasztalatok, c\u00e9ltudatoss\u00e1g szerz\u00e9se<\/strong><\/span>
\nA\u00a0\u00a0Forbes\u00a0k\u00f6zelm\u00faltbeli felm\u00e9r\u00e9s\u00e9ben\u00a0azt tal\u00e1lt\u00e1k, hogy m\u00edg a munkav\u00e1llal\u00f3k 92 sz\u00e1zal\u00e9ka kiemelt fontoss\u00e1got tulajdon\u00edt a p\u00e9nz\u00fcgyi biztons\u00e1gnak, 35 sz\u00e1zal\u00e9kuk azt \u00e1ll\u00edtotta, hogy a CSR-nek elk\u00f6telezett v\u00e1llalatn\u00e1l \u00e9rdemes dolgoznia. Olyan v\u00e1llalatn\u00e1l szeretnek dolgozni, melynek \u00e9rt\u00e9kei azonosak a saj\u00e1tjukkal.
\nGondolj arra, hogy ma a munkav\u00e1llal\u00f3i m\u00e1rka egyre ink\u00e1bb el\u0151t\u00e9rbe ker\u00fcl.<\/p>\n

Az\u00e1ltal, hogy kiegyens\u00falyozott egy\u00e9ni \u00e9s szakmai fejl\u0151d\u00e9st hozol l\u00e9tre az alkalmazottaid sz\u00e1m\u00e1ra, seg\u00edtesz nekik a\u00a0munkahelyi egyens\u00faly\u00a0elker\u00fclhetetlen \u00e1lmait kiel\u00e9g\u00edteni\u00a0, ami kiel\u00e9g\u00edti a csapatod ig\u00e9nyeit.<\/p>\n

Az ilyen lehet\u0151s\u00e9gek megteremt\u00e9se a „teljes csomagot” alkotja, amely lehet\u0151v\u00e9 teszi az alkalmazottak sz\u00e1m\u00e1ra, hogy kiteljesedjenek. Stabilak \u00e9s loj\u00e1lisak legyenek, \u00e9s boldogan dolgozhassanak egy c\u00e9g sz\u00e1m\u00e1ra.<\/p>\n

Amikor egy irodai k\u00f6rnyezet biztos\u00edtja az \u00e9rme mindk\u00e9t oldal\u00e1t, p\u00e9ld\u00e1ul egy \u00f6nk\u00e9ntes programot, vagy bels\u0151 elismer\u00e9st, akkor ez pozit\u00edvan befoly\u00e1solja, hogy mennyire boldog \u00e9s produkt\u00edv az alkalmazott. \u00c9 s a v\u00e9geredm\u00e9ny a v\u00e1llalkoz\u00e1sodnak a jobb termel\u00e9kenys\u00e9g, boldog \u00fcgyfelek. \u00c9s m\u00e9g n\u00f6veli a nyeres\u00e9get is!<\/p>\n

Az\u00a0Insights\u00a0egyik\u00a0cikke\u00a0megjegyezte, hogy „egy szervezet” j\u00f3 cselekedeteinek „ismerete arra k\u00e9sztetheti a munkat\u00e1rsakat, hogy jobban megv\u00e9dj\u00e9k c\u00e9g\u00fcket k\u00edv\u00fcl\u00e1ll\u00f3kkal szemben, \u00e9s jobban elk\u00f6telezettek legyenek a szervezet\u00fck fel\u00e9, ami e j\u00f3 dolgokat teszi.”<\/p>\n

Marketing szak\u00e9rt\u0151k a p\u00e1rkapcsolati hasonlatot szokt\u00e1k haszn\u00e1lni \u00fcgyfelekkel kapcsolatban: 1 \u00e9jszak\u00e1s kalandot vagy egy stabil, hossz\u00fat\u00e1v\u00fa, boldog h\u00e1zass\u00e1got szeretn\u00e9l?
\nMunkat\u00e1rsakn\u00e1l ugyanezt a k\u00e9rd\u00e9st felteheted… A CSR\/v\u00e1llalati felel\u0151ss\u00e9g sok mindenben megk\u00f6nny\u00edtheti a munkaad\u00f3 dolg\u00e1t.
\nN\u00e9zz meg n\u00e9h\u00e1ny Bels\u0151 CSR megold\u00e1st<\/a> a CSR Hungary D\u00edj V\u00e9djegy Regiszter Best Practice gy\u0171jtem\u00e9ny\u00e9b\u0151l<\/em><\/span><\/strong><\/p>\n

NE FELEDD!
\nId\u00e9n is v\u00e1rjuk az alkalmazottakat, munkat\u00e1rsakat \u00e9rint\u0151 bels\u0151 CSR megold\u00e1sokat!<\/strong>
\n Regisztr\u00e1lj MOST<\/a> a CSR Hungary D\u00edj v\u00e9djegyhaszn\u00e1lati p\u00e1ly\u00e1zat\u00e1ra!<\/strong><\/p>\n

\"\"<\/p>\n

TAK\u00c1CS\u00a0J\u00daLIA<\/strong>
\nA CSR Hungary alap\u00edt\u00f3-\u00fcgyvezet\u0151 igazgat\u00f3ja 2004-t\u0151l. Tan\u00e1r, \u00fajs\u00e1g\u00edr\u00f3, kommunik\u00e1ci\u00f3s vezet\u0151, projektvezet\u0151 posztok jellemzik kor\u00e1bbi p\u00e1ly\u00e1j\u00e1t. A CSR Hungary (2007) \u00e9s a Holnap v\u00e1ros\u00e1\u00e9rt D\u00edj (2010) alap\u00edt\u00f3ja. A CSR M\u00e1trix tan\u00e1csad\u00f3 iroda \u00e9s \u00fcgyn\u00f6ks\u00e9gben v\u00e1llalati felel\u0151ss\u00e9g szak\u00e9rt\u0151i tapasztalatait f\u0151k\u00e9nt p\u00e9nz\u00fcgy, FMCG, energia, szolg\u00e1ltat\u00e1s, k\u00f6zint\u00e9zm\u00e9ny, ingatlan, vegyipar ter\u00fclet\u00e9n szerezte.Oktat, el\u0151ad, cikket \u00edr.<\/p>\n","protected":false},"excerpt":{"rendered":"

fontos, hogy az egy\u00e9nre, a boldog \ud83d\ude42 munkat\u00e1rsakra is koncentr\u00e1ljunk… Minden sikeres \u00fczleti v\u00e1llalkoz\u00e1snak (int\u00e9zm\u00e9ny m\u0171k\u00f6d\u00e9s\u00e9nek) alapja.<\/p>\n","protected":false},"author":2,"featured_media":1141,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[255,210,218,219,41],"class_list":["post-1139","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csrmatrix-blog","tag-belso-csr","tag-hr","tag-munkatars","tag-munkavallalo","tag-vallalati-felelosseg"],"yoast_head":"\nMi\u00e9rt boldog a munkav\u00e1llal\u00f3 a CSR-ben? • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2018\/05\/20\/miert-boldog-a-munkavallalo-a-csr-ben\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mi\u00e9rt boldog a munkav\u00e1llal\u00f3 a CSR-ben?\" \/>\n<meta property=\"og:description\" content=\"fontos, hogy az egy\u00e9nre, a boldog :-) munkat\u00e1rsakra is koncentr\u00e1ljunk... 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