{"id":1154,"date":"2018-07-16T12:53:42","date_gmt":"2018-07-16T10:53:42","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=1154"},"modified":"2024-07-30T14:21:09","modified_gmt":"2024-07-30T12:21:09","slug":"csr-fifa-futball-vilagbajnoksag","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2018\/07\/16\/csr-fifa-futball-vilagbajnoksag\/","title":{"rendered":"CSR, FIFA, futball vil\u00e1gbajnoks\u00e1g"},"content":{"rendered":"

Kev\u00e9sb\u00e9 vitatott, hogy a Beautiful Game, a futball a glob\u00e1lis sportok vezet\u0151je a sz\u00e1mok tekintet\u00e9ben.\u00a0Ahogy Nielsen Piackutat\u00f3 Int\u00e9zet a\u00a02018-as vil\u00e1gbajnoki jelent\u00e9s\u00e9ben\u00a0megjegyezte\u00a0: „T\u00f6bb ember j\u00e1tszik \u00e9s n\u00e9zi a labdar\u00fag\u00e1st, mint b\u00e1rmely m\u00e1s sport a vil\u00e1gon. +40 sz\u00e1zal\u00e9kkal t\u00f6bben.”<\/em>
\n S ez a nagy sz\u00e1mar\u00e1ny nagy lehet\u0151s\u00e9g nem csak a sportmarketing, hanem a CSR sz\u00e1m\u00e1ra is.<\/em><\/p>\n

<\/p>\n

M\u00e9g szinte mindenki a futballvil\u00e1gbajnoks\u00e1gr\u00f3l besz\u00e9l. \u00c9rvel, vitatkozik… Ki mi\u00e9rt \u00e9rdemelte meg a kup\u00e1t, vagy \u00e9ppen mi\u00e9rt cs\u00faszott le a dobog\u00f3 fokair\u00f3l. M\u00e9g mindenki lend\u00fcletben van. L\u00e1zban \u00e9g…<\/p>\n

Nagy sz\u00e1mok, melyek a t\u00e1mogat\u00f3 szponzorokra is jellemz\u0151ek. \u00c9ppen ez\u00e9rt van helye itt a v\u00e1llalati felel\u0151ss\u00e9g \u00e9s fenntarthat\u00f3s\u00e1gnak, a szeml\u00e9letform\u00e1l\u00e1snak is. Vajon egy ilyen k\u00edt\u0171n\u0151 helyen, k\u00edt\u0171n\u0151 id\u0151ben, ilyen sz\u00e9les c\u00e9lcsoport, fogyaszt\u00f3i el\u00e9r\u00e9sben mely szponzor aktiviz\u00e1lta mag\u00e1t c\u00e9ltudatos m\u00f3don?<\/p>\n

Nagy sz\u00e1mok, mint mondtuk. Az \u00e1tlagos futball-rajong\u00f3 a felm\u00e9r\u00e9sek alapj\u00e1n t\u00f6bbnyire h\u00e1zas, 25-34 \u00e9ves f\u00e9rfi, de az \u00f6sszes rajong\u00f3k 1\/3-a n\u0151. Mindenf\u00e9lek\u00e9ppen egy \u00e9rt\u00e9kes c\u00e9lpiac a szponzorok \u00e9s a marketingesek sz\u00e1m\u00e1ra. Hisz a futball rajong\u00f3k a vil\u00e1gbajnoks\u00e1g idej\u00e9n t\u00fall\u00e9pik az \u00e1tlagember m\u00e9diafogyaszt\u00e1s\u00e1t, a tervezett v\u00e1s\u00e1rl\u00e1sok m\u00e9rt\u00e9k\u00e9t is. Nem mellesleg egy \u00e9rzelmileg elk\u00f6telezett c\u00e9lpiac. A rajong\u00f3i szenved\u00e9ly szempontj\u00e1b\u00f3l p\u00e1ratlan a futball.<\/p>\n

FIFA Alap\u00edtv\u00e1ny<\/span><\/strong><\/p>\n

A FIFA annak \u00e9rdek\u00e9ben, hogy c\u00e9ltudatosabb\u00e1 v\u00e1ljon nemr\u00e9giben elind\u00edtotta\u00a0a FIFA Alap\u00edtv\u00e1ny\u00e1t\u00a0, amelyen kereszt\u00fcl ir\u00e1ny\u00edtja befektet\u00e9seit a j\u00e1t\u00e9k \u00e9s a k\u00f6z\u00f6ss\u00e9g szintj\u00e9n el\u00e9rhet\u0151 fociforr\u00e1sok fejleszt\u00e9s\u00e9re.\u00a0Az Alap\u00edtv\u00e1ny a\u00a0FIFA Alap\u00edtv\u00e1nyi Fesztiv\u00e1lt a V\u00f6r\u00f6s t\u00e9ren rendezte meg a\u00a0 vil\u00e1gbajnoks\u00e1g alatt.
\n38 orsz\u00e1gb\u00f3l sz\u00e1rmaz\u00f3, 38 nem korm\u00e1nyzati szervezet fiatal k\u00e9pvisel\u0151it hozta a vil\u00e1gbajnoks\u00e1gra, hogy tanuljanak \u00e9s j\u00e1tszanak.<\/p>\n

A Good for Soccer k\u00f6z\u00f6ss\u00e9g gyors \u00fctemben fejl\u0151dik<\/span><\/strong><\/p>\n

A form\u00e1lis FIFA-strukt\u00far\u00e1kkal p\u00e1rhuzamosan\u00a0Good for Soccer k\u00f6z\u00f6ss\u00e9g,<\/strong> amely gyorsan elnyerte az emberek szimp\u00e1ti\u00e1j\u00e1t. Ugyanis a szervezetek sz\u00e1m\u00e1nak \u00e9s j\u00e1rtass\u00e1g\u00e1nak k\u00f6sz\u00f6nhet\u0151en a pozit\u00edv t\u00e1rsadalmi eredm\u00e9nyek kialak\u00edt\u00e1s\u00e1nak platformjak\u00e9nt egyre n\u00f6vekszik a vil\u00e1gban.<\/p>\n

Ezek k\u00f6z\u00fcl\u00a0els\u0151k\u00e9nt\u00a0a\u00a0street football world, a Soccer for Good nem hivatalos ir\u00e1ny\u00edt\u00f3 test\u00fclete eml\u00edthet\u0151 meg, amely a vil\u00e1gon t\u00f6bb mint 130 szervezetet\u00a0t\u00f6m\u00f6r\u00edt mag\u00e1ban.
\nA Street football world tagjai a szoci\u00e1lis k\u00e9rd\u00e9sek sz\u00e9les sk\u00e1l\u00e1j\u00e1t kezelik. Bele\u00e9rtve a\u00a0fenntarthat\u00f3 fejleszt\u00e9si c\u00e9lok\u00a0\u00e1ltal lefedett t\u00e9m\u00e1kat is. Pozit\u00edvan \u00e9s k\u00f6zvetlen\u00fcl hatott t\u00f6bb mint 2,5 milli\u00f3 fiatal \u00e9let\u00e9re.<\/p>\n

R\u00f6viden, az \u00f6kosziszt\u00e9ma l\u00e9tezik azoknak a szponzoroknak, akik a foci szponzoraik r\u00e9v\u00e9n szeretn\u00e9k kihaszn\u00e1lni \u00e9s er\u0151s\u00edteni szervezeti c\u00e9ljukat.<\/p>\n

Szakmai partner\u00fcnk az MHC International igazgat\u00f3ja, Michael Hopkins \u00edrt arr\u00f3l, hogy a FIFA milyen fenntarthat\u00f3 strat\u00e9gi\u00e1t k\u00f6vethetne. Dolgozott is a szervezettel e t\u00e9m\u00e1ban.<\/p>\n

Hamarosan j\u00f6n a folytat\u00e1s, p\u00e9ld\u00e1val! \ud83d\ude42<\/strong><\/p>\n

P.s :<\/p>\n

M\u00e9g van id\u0151\u00a0 arra, hogy meg\u00edrd p\u00e1ly\u00e1zatod!<\/span><\/strong>
\n2018. j\u00falius 31-ig ny\u00fajthatod be p\u00e1ly\u00e1zatod
\na Magyar \u00dczleti Felel\u0151ss\u00e9g D\u00edj,
\na CSR Hungary D\u00edj<\/a> v\u00e9djegyhaszn\u00e1lat\u00e1ra!
\nNe hagyd ki a lehet\u0151s\u00e9get\u00ed!<\/p>\n

\"\"TAK\u00c1CS\u00a0J\u00daLIA<\/strong>
\nA CSR Hungary alap\u00edt\u00f3-\u00fcgyvezet\u0151 igazgat\u00f3ja 2004-t\u0151l. Tan\u00e1r, \u00fajs\u00e1g\u00edr\u00f3, kommunik\u00e1ci\u00f3s vezet\u0151, projektvezet\u0151 posztok jellemzik kor\u00e1bbi p\u00e1ly\u00e1j\u00e1t. A CSR Hungary (2007) \u00e9s a Holnap v\u00e1ros\u00e1\u00e9rt D\u00edj (2010) alap\u00edt\u00f3ja. A CSR M\u00e1trix tan\u00e1csad\u00f3 iroda \u00e9s \u00fcgyn\u00f6ks\u00e9gben v\u00e1llalati felel\u0151ss\u00e9g szak\u00e9rt\u0151i tapasztalatait f\u0151k\u00e9nt p\u00e9nz\u00fcgy, FMCG, energia, szolg\u00e1ltat\u00e1s, k\u00f6zint\u00e9zm\u00e9ny, ingatlan, vegyipar ter\u00fclet\u00e9n szerezte.
\nOktat, el\u0151ad, cikket \u00edr.<\/p>\n","protected":false},"excerpt":{"rendered":"

T\u00f6bb ember j\u00e1tszik \u00e9s n\u00e9zi a labdar\u00fag\u00e1st, mint b\u00e1rmely m\u00e1s sport a vil\u00e1gon. +40 sz\u00e1zal\u00e9kkal t\u00f6bben.”
\nS ez a nagy sz\u00e1mar\u00e1ny nagy lehet\u0151s\u00e9g a CSR sz\u00e1m\u00e1ra is.<\/p>\n","protected":false},"author":2,"featured_media":1155,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[32,256,257,258,259,260,261,262,41,25,263],"class_list":["post-1154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-csr","tag-fifa","tag-foci","tag-franciak","tag-futball","tag-horvatok","tag-labdarugas","tag-sport","tag-vallalati-felelosseg","tag-vallalati-fenntarthatosag","tag-vilagbajnoksag"],"yoast_head":"\nCSR, FIFA, futball vil\u00e1gbajnoks\u00e1g • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2018\/07\/16\/csr-fifa-futball-vilagbajnoksag\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CSR, FIFA, futball vil\u00e1gbajnoks\u00e1g\" \/>\n<meta property=\"og:description\" content=\"T\u00f6bb ember j\u00e1tszik \u00e9s n\u00e9zi a labdar\u00fag\u00e1st, mint b\u00e1rmely m\u00e1s sport a vil\u00e1gon. +40 sz\u00e1zal\u00e9kkal t\u00f6bben." 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