{"id":208,"date":"2014-04-26T21:07:18","date_gmt":"2014-04-26T19:07:18","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=208"},"modified":"2014-04-26T21:07:18","modified_gmt":"2014-04-26T19:07:18","slug":"uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/","title":{"rendered":"\u00daj k\u00f6nyv a v\u00e1llalati diplom\u00e1ci\u00e1r\u00f3l, az \u00e9rintettek bevon\u00e1s\u00e1r\u00f3l"},"content":{"rendered":"<p>Witold Henisz (Deloitte &amp; Touche, Pennsylvania Wharton School) \u00faj k\u00f6nyve a V\u00e1llalti diplom\u00e1cia \u00faj \u00faj szemsz\u00f6gb\u0151l vil\u00e1g\u00edtja meg az \u00e9rintettek bevon\u00e1s\u00e1t.<br \/>\nKulcsgondolata, hogy a digit\u00e1lis m\u00e9dia jelenl\u00e9t\u00e9vel, a k\u00fcls\u0151 \u00e9rintettek dr\u00e1maian befoly\u00e1solhatj\u00e1k a c\u00e9g piaci,\u00a0 r\u00e9szv\u00e9nyesi \u00e9rt\u00e9k\u00e9t.\u00a0A versenynek m\u00e1r szerves r\u00e9sze &#8211;\u00a0strat\u00e9giai szempontb\u00f3l is -, hogy az egyes \u00fczleti \u00e9rt\u00e9kek be\u00e1gyaz\u00f3djanak a t\u00e1rsadalomba.Igy a t\u00e1rsadalomnak is \u00e9r\u00e9tket teremtenek (k\u00f6z\u00f6s \u00e9rt\u00e9k- Porter)<br \/>\nNe felejtkezz\u00fcnk el arr\u00f3l sem, hogy \u00a0az \u00fczleti szektor, az mely mindig a legmodernebb eszk\u00f6z\u00f6kkel \u00e9s m\u00f3dszerekkel a leggyorsabban tud hozz\u00e1jutni az inform\u00e1ci\u00f3khoz.<\/p>\n<p>A szerz\u0151 szerint a v\u00e1llalati diplom\u00e1cia szakemberei kev\u00e9sb\u00e9 megbecs\u00fcltek m\u00e9g.Pedig hasznos eszk\u00f6z\u00f6ket \u00e9s \u00fatmutat\u00e1st tudn\u00e1nak adni az \u00e9rintettek kommunik\u00e1ci\u00f3j\u00e1hoz. Ez nem egyszer\u0171en PR, marketing. Kifimomultabb eszk\u00f6z\u00f6ket lehet haszn\u00e1lni a strat\u00e9giai \u00e9rintettekkel val\u00f3 kapcsolatokban.<\/p>\n<p>A rendszerszint\u0171 pozit\u00edv v\u00e1ltoz\u00e1sokhoz \u00e9s a piaci versenyben is ezek a szakemberek\u00a0\u00e9p\u00edthetnek hidakat. A Future 500 \u00a0\u00a0\u00e9s a Dow Jones Fenntarthat\u00f3s\u00e1gi Indexe is az \u00e9rintettek bevon\u00e1s\u00e1t kulcsindik\u00e1tork\u00e9nt tartja sz\u00e1mon.<\/p>\n<p><em>2014. j\u00fanius 4-\u00e9n (Sakk \u00e9s matt! &#8211; vagy nyer \u00e9s nyer? &#8211; stakeholder kurzus) magyar viszonylatokban szeretn\u00e9nk felh\u00edvni a figyelmet az \u00e9rintettek bevon\u00e1s\u00e1ra, ennek professzion\u00e1lis eszk\u00f6zeire. <\/em><br \/>\n<em>1. vend\u00e9g: Gy\u0151rfi P\u00e1l, kommunik\u00e1ci\u00f3s szak\u00e9rt\u0151, az Orsz\u00e1gos Ment\u0151szolg\u00e1lat kommunik\u00e1ci\u00f3s \u00e9s PR igazgat\u00f3ja, a CSR Hungary D\u00edj B\u00edr\u00e1l\u00f3 Bizotts\u00e1g\u00e1nak a tagja.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Witold Henisz (Deloitte &#038; Touche, Pennsylvania Wharton School) \u00faj k\u00f6nyve a V\u00e1llalti diplom\u00e1cia \u00faj \u00faj szemsz\u00f6gb\u0151l vil\u00e1g\u00edtja meg az \u00e9rintettek bevon\u00e1s\u00e1t.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[121,122,123],"class_list":["post-208","post","type-post","status-publish","format-standard","hentry","category-blog","tag-csr-konyv","tag-erintettek-bevonasa","tag-vallalati-diplomacia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u00daj k\u00f6nyv a v\u00e1llalati diplom\u00e1ci\u00e1r\u00f3l, az \u00e9rintettek bevon\u00e1s\u00e1r\u00f3l &#8226; CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00daj k\u00f6nyv a v\u00e1llalati diplom\u00e1ci\u00e1r\u00f3l, az \u00e9rintettek bevon\u00e1s\u00e1r\u00f3l\" \/>\n<meta property=\"og:description\" content=\"Witold Henisz (Deloitte &amp; Touche, Pennsylvania Wharton School) \u00faj k\u00f6nyve a V\u00e1llalti diplom\u00e1cia \u00faj \u00faj szemsz\u00f6gb\u0151l vil\u00e1g\u00edtja meg az \u00e9rintettek bevon\u00e1s\u00e1t.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/\" \/>\n<meta property=\"og:site_name\" content=\"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)\" \/>\n<meta property=\"article:published_time\" content=\"2014-04-26T19:07:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2024\/07\/csrblog_share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J\u00falia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00falia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/\"},\"author\":{\"name\":\"J\u00falia\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/385b5b2af679dbbdcd00b64470bc1901\"},\"headline\":\"\u00daj k\u00f6nyv a v\u00e1llalati diplom\u00e1ci\u00e1r\u00f3l, az \u00e9rintettek bevon\u00e1s\u00e1r\u00f3l\",\"datePublished\":\"2014-04-26T19:07:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/\"},\"wordCount\":307,\"publisher\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#organization\"},\"keywords\":[\"csr k\u00f6nyv\",\"\u00e9rintettek bevon\u00e1sa\",\"v\u00e1llalati diplom\u00e1cia\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/\",\"url\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/\",\"name\":\"\u00daj k\u00f6nyv a v\u00e1llalati diplom\u00e1ci\u00e1r\u00f3l, az \u00e9rintettek bevon\u00e1s\u00e1r\u00f3l &#8226; CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)\",\"isPartOf\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#website\"},\"datePublished\":\"2014-04-26T19:07:18+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/#breadcrumb\"},\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Kezd\u0151lap\",\"item\":\"https:\/\/csrhungary.eu\/csrblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u00daj k\u00f6nyv a v\u00e1llalati diplom\u00e1ci\u00e1r\u00f3l, az \u00e9rintettek bevon\u00e1s\u00e1r\u00f3l\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#website\",\"url\":\"https:\/\/csrhungary.eu\/csrblog\/\",\"name\":\"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)\",\"description\":\"m\u00e9rhet\u0151 felel\u0151ss\u00e9g gazdas\u00e1gi d\u00f6nt\u00e9shoz\u00f3knak\",\"publisher\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/csrhungary.eu\/csrblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hu\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#organization\",\"name\":\"CSR Blog - Tak\u00e1cs J\u00falia Blogja\",\"url\":\"https:\/\/csrhungary.eu\/csrblog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2024\/07\/csrblog_logo.png\",\"contentUrl\":\"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2024\/07\/csrblog_logo.png\",\"width\":2688,\"height\":753,\"caption\":\"CSR Blog - Tak\u00e1cs J\u00falia Blogja\"},\"image\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/385b5b2af679dbbdcd00b64470bc1901\",\"name\":\"J\u00falia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/072fe96c2540c2271a50e88a4c0e785d89d8125425bc5bd6e4526241c812c9d4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/072fe96c2540c2271a50e88a4c0e785d89d8125425bc5bd6e4526241c812c9d4?s=96&d=mm&r=g\",\"caption\":\"J\u00falia\"},\"url\":\"https:\/\/csrhungary.eu\/csrblog\/author\/julia\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u00daj k\u00f6nyv a v\u00e1llalati diplom\u00e1ci\u00e1r\u00f3l, az \u00e9rintettek bevon\u00e1s\u00e1r\u00f3l &#8226; CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/","og_locale":"hu_HU","og_type":"article","og_title":"\u00daj k\u00f6nyv a v\u00e1llalati diplom\u00e1ci\u00e1r\u00f3l, az \u00e9rintettek bevon\u00e1s\u00e1r\u00f3l","og_description":"Witold Henisz (Deloitte & Touche, Pennsylvania Wharton School) \u00faj k\u00f6nyve a V\u00e1llalti diplom\u00e1cia \u00faj \u00faj szemsz\u00f6gb\u0151l vil\u00e1g\u00edtja meg az \u00e9rintettek bevon\u00e1s\u00e1t.","og_url":"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/","og_site_name":"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)","article_published_time":"2014-04-26T19:07:18+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2024\/07\/csrblog_share.jpg","type":"image\/jpeg"}],"author":"J\u00falia","twitter_card":"summary_large_image","twitter_misc":{"Szerz\u0151:":"J\u00falia","Becs\u00fclt olvas\u00e1si id\u0151":"1 perc"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/#article","isPartOf":{"@id":"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/"},"author":{"name":"J\u00falia","@id":"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/385b5b2af679dbbdcd00b64470bc1901"},"headline":"\u00daj k\u00f6nyv a v\u00e1llalati diplom\u00e1ci\u00e1r\u00f3l, az \u00e9rintettek bevon\u00e1s\u00e1r\u00f3l","datePublished":"2014-04-26T19:07:18+00:00","mainEntityOfPage":{"@id":"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/"},"wordCount":307,"publisher":{"@id":"https:\/\/csrhungary.eu\/csrblog\/#organization"},"keywords":["csr k\u00f6nyv","\u00e9rintettek bevon\u00e1sa","v\u00e1llalati diplom\u00e1cia"],"articleSection":["Blog"],"inLanguage":"hu"},{"@type":"WebPage","@id":"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/","url":"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/","name":"\u00daj k\u00f6nyv a v\u00e1llalati diplom\u00e1ci\u00e1r\u00f3l, az \u00e9rintettek bevon\u00e1s\u00e1r\u00f3l &#8226; CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)","isPartOf":{"@id":"https:\/\/csrhungary.eu\/csrblog\/#website"},"datePublished":"2014-04-26T19:07:18+00:00","breadcrumb":{"@id":"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/#breadcrumb"},"inLanguage":"hu","potentialAction":[{"@type":"ReadAction","target":["https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/csrhungary.eu\/csrblog\/2014\/04\/26\/uj-konyv-a-vallalati-diplomaciarol-az-erintettek-bevonasarol\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Kezd\u0151lap","item":"https:\/\/csrhungary.eu\/csrblog\/"},{"@type":"ListItem","position":2,"name":"\u00daj k\u00f6nyv a v\u00e1llalati diplom\u00e1ci\u00e1r\u00f3l, az \u00e9rintettek bevon\u00e1s\u00e1r\u00f3l"}]},{"@type":"WebSite","@id":"https:\/\/csrhungary.eu\/csrblog\/#website","url":"https:\/\/csrhungary.eu\/csrblog\/","name":"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)","description":"m\u00e9rhet\u0151 felel\u0151ss\u00e9g gazdas\u00e1gi d\u00f6nt\u00e9shoz\u00f3knak","publisher":{"@id":"https:\/\/csrhungary.eu\/csrblog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/csrhungary.eu\/csrblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hu"},{"@type":"Organization","@id":"https:\/\/csrhungary.eu\/csrblog\/#organization","name":"CSR Blog - Tak\u00e1cs J\u00falia Blogja","url":"https:\/\/csrhungary.eu\/csrblog\/","logo":{"@type":"ImageObject","inLanguage":"hu","@id":"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/logo\/image\/","url":"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2024\/07\/csrblog_logo.png","contentUrl":"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2024\/07\/csrblog_logo.png","width":2688,"height":753,"caption":"CSR Blog - Tak\u00e1cs J\u00falia Blogja"},"image":{"@id":"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/385b5b2af679dbbdcd00b64470bc1901","name":"J\u00falia","image":{"@type":"ImageObject","inLanguage":"hu","@id":"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/072fe96c2540c2271a50e88a4c0e785d89d8125425bc5bd6e4526241c812c9d4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/072fe96c2540c2271a50e88a4c0e785d89d8125425bc5bd6e4526241c812c9d4?s=96&d=mm&r=g","caption":"J\u00falia"},"url":"https:\/\/csrhungary.eu\/csrblog\/author\/julia\/"}]}},"_links":{"self":[{"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/posts\/208","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/comments?post=208"}],"version-history":[{"count":0,"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/posts\/208\/revisions"}],"wp:attachment":[{"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/media?parent=208"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/categories?post=208"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/tags?post=208"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}