{"id":215,"date":"2014-06-29T16:56:40","date_gmt":"2014-06-29T14:56:40","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=215"},"modified":"2014-06-29T16:56:40","modified_gmt":"2014-06-29T14:56:40","slug":"fizetsz-a-csr-ert","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/","title":{"rendered":"Fizetsz a csr-\u00e9rt?"},"content":{"rendered":"

Kicsit bes\u0171r\u0171s\u00f6dtek a munk\u00e1k \u00e9s a m\u00e9g m\u00e1jusban, a M\u00e1rka\u00e9p\u00edt\u00e9s 2014 konferenci\u00e1n elhangzott Fizetsz a csr-\u00e9rt- avagy a j\u00f3 m\u00e1rka, j\u00f3 \u00fczlet el\u0151ad\u00e1s n\u00e9h\u00e1ny kulcsgondolat\u00e1t osztan\u00e1m meg. Rem\u00e9lem m\u00e9g nem t\u00fal k\u00e9s\u0151n! Hisz az idei CSR Hungary Konferenci\u00e1n ez a t\u00e9ma is ter\u00edt\u00e9ken lesz novemberben.<\/em>
\nT\u00f6bbsz\u00f6r besz\u00e9lt\u00fcnk a CR Szerda Klubesteken is arr\u00f3l, hogy a sz\u00f3 szerint vett j\u00f3 m\u00e1rka j\u00f3 \u00fczlett\u00e9 is v\u00e1lhat Magyarorsz\u00e1gon is. S ebben az esetben nem csak az \u00fan. nagy p\u00e9nzzel l\u00e9trehozott ismert m\u00e1rk\u00e1kra, t\u0151keer\u0151s ?G\u00f3li\u00e1tokra? gondolunk. B\u00e1r mind a t\u0151keer\u0151snek sz\u00e1m\u00edt\u00f3 „G\u00f3li\u00e1toknak”, mind pedig az apr\u00f3 „D\u00e1vidoknak” is \u00fajra kellett \u00e9rtelmezni\u00fck m\u00e1rka identit\u00e1studatukat a v\u00e1llalati felel\u0151ss\u00e9g \u00e9s a fenntarthat\u00f3s\u00e1g jegy\u00e9ben.<\/em><\/p>\n

Nem meglep\u0151 jelens\u00e9g az al\u00e1bbi. B\u00e1r hiteless\u00e9g szempontj\u00e1b\u00f3l lehetne kezelni, ak\u00e1r a kommunik\u00e1ci\u00f3 megfelel\u0151 id\u0151z\u00edt\u00e9s\u00e9vel.
\nA h\u00edrport\u00e1lok reggeli b\u00f6ng\u00e9sz\u00e9se k\u00f6zben olvasom X c\u00e9gnek \u00e9ppen ilyen \u00e9s ilyen botr\u00e1nya folyik. 10 perc sem telik el, amikor \u00e9ppen ett\u0151l az x c\u00e9gt\u0151l sajt\u00f3k\u00f6zlem\u00e9nyt kapunk: ilyen \u00e9s ilyen csr tev\u00e9kenys\u00e9get \u00e9s aktivit\u00e1st folytatnak… Felmer\u00fcl a k\u00e9rd\u00e9s, hogy most melyik h\u00edrt vegy\u00fck komolyan? Mennyire szolg\u00e1lja \u00edgy a csr \u00e9s a fenntarthat\u00f3s\u00e1g a m\u00e1rka er\u0151s\u00edt\u00e9s\u00e9t?<\/p>\n

Hozz\u00e1teszem a recesszi\u00f3 ut\u00e1n egy megv\u00e1ltozott k\u00f6rnyezettel sz\u00fcks\u00e9ges szemben\u00e9zn\u00fcnk nem csak a politik\u00e1ban, t\u00e1rsadalomban, gazdas\u00e1gban, hanem az \u00fczleti \u00e9let mindennapjaiban is. A l\u00e1tszat \u00e9s val\u00f3s\u00e1g kontrasztj\u00e1nak \u00e9rz\u00e9kel\u00e9se az emberekn\u00e9l (fogyaszt\u00f3kn\u00e1l) \u00e9rt\u00e9k \u00e9s bizalomveszt\u00e9shez vezetett. Ennek tipikus kifejez\u0151d\u00e9se volt a sportban az Armstron \u00fcgy.Maga Armstron is egy sikeres m\u00e1rk\u00e1t jelk\u00e9pezett. \u00c9s a sikeres m\u00e1rka m\u00f6g\u00f6tt mi rejlett? Hirtelen minden \u00f6sszeomlott…<\/p>\n

Megv\u00e1ltozott ig\u00e9nyek l\u00e9ptek fel a csr\/v\u00e1llalati felel\u0151ss\u00e9g\/fenntarthat\u00f3s\u00e1g \u00e9s \u00edgy a m\u00e1rk\u00e1k fel\u00e9 is.
\nMa m\u00e1r nem elegend\u0151 nagyon sok p\u00e9nzzel egy \u00e1lomvil\u00e1got jelz\u0151 rekl\u00e1mkamp\u00e1ny egy m\u00e1rka elad\u00e1s\u00e1hoz. A megv\u00e1ltozott ig\u00e9nyek, az hogy a fogyaszt\u00f3k a digit\u00e1lis korszakban szinte azonnal jutunk ak\u00e1r sz\u00f6veges, ak\u00e1r k\u00e9pi inform\u00e1ci\u00f3khoz (nem csak a k\u00f6z\u00f6ss\u00e9gi m\u00e9di\u00e1ban)- j\u00f3 n\u00e9h\u00e1nyszor ellen\u0151rizetlen\u00fcl is – tudatosabb\u00e1 tette a v\u00e1s\u00e1rl\u00f3kat is. Abb\u00f3l az alapgondolatb\u00f3l indulnak ki, ha nem is vagyok nagy hatalm\u00fa politikus, ak\u00e1r \u00edgy is, a kis p\u00e9nzemmel szavazhatok a j\u00f3ra.
\nS most m\u00e1r ez az ami megk\u00fcl\u00f6nb\u00f6ztet m\u00e1sokt\u00f3l. Igy a klasszikus m\u00e1rka\u00e9rtelmez\u00e9s \u00e1rnyaltabb\u00e1 v\u00e1lt: nem csak t\u00e1rsadalmi st\u00e1tusz, egy\u00e9ni st\u00edlus lesz az els\u0151dleges, hanem mit teszek a k\u00f6z\u00e9rt…, azaz a kedvenc m\u00e1rk\u00e1m eleget tud-e tenni ennek az \u00faj fogyaszt\u00f3i ig\u00e9nynek? M\u00e9g hozz\u00e1 hitelesen.<\/p>\n

Ma m\u00e1r nem el\u00e9g j\u00f3nak l\u00e1tszani, annak is kell lenni!
\nCavett Robert b\u00f6lcsen fogalmazta meg: Ne siesd el \u00f6nmagad rekl\u00e1moz\u00e1s\u00e1t, am\u00edg igaz\u00e1n j\u00f3v\u00e1 nem v\u00e1lsz. K\u00fcl\u00f6nben csak el\u0151rehozod azt a pillanatot, amikor a k\u00f6z\u00f6ns\u00e9g \u00e9szreveszi, hogy nem \u00e9rsz semmit.?<\/p>\n","protected":false},"excerpt":{"rendered":"

a M\u00e1rka\u00e9p\u00edt\u00e9s 2014 konferenci\u00e1n elhangzott Fizetsz a csr-\u00e9rt- avagy a j\u00f3 m\u00e1rka, j\u00f3 \u00fczlet el\u0151ad\u00e1s n\u00e9h\u00e1ny kulcsgondolat\u00e1t osztan\u00e1m meg.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18,33],"tags":[32,124,125],"class_list":["post-215","post","type-post","status-publish","format-standard","hentry","category-blog","category-csr","category-csr-kommunikacio","tag-csr","tag-fenntarthato-marka","tag-hitelesseg"],"yoast_head":"\nFizetsz a csr-\u00e9rt? • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fizetsz a csr-\u00e9rt?\" \/>\n<meta property=\"og:description\" content=\"a M\u00e1rka\u00e9p\u00edt\u00e9s 2014 konferenci\u00e1n elhangzott Fizetsz a csr-\u00e9rt- avagy a j\u00f3 m\u00e1rka, j\u00f3 \u00fczlet el\u0151ad\u00e1s n\u00e9h\u00e1ny kulcsgondolat\u00e1t osztan\u00e1m meg.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/\" \/>\n<meta property=\"og:site_name\" content=\"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)\" \/>\n<meta property=\"article:published_time\" content=\"2014-06-29T14:56:40+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2024\/07\/csrblog_share.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J\u00falia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00falia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/\"},\"author\":{\"name\":\"J\u00falia\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/385b5b2af679dbbdcd00b64470bc1901\"},\"headline\":\"Fizetsz a csr-\u00e9rt?\",\"datePublished\":\"2014-06-29T14:56:40+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/\"},\"wordCount\":622,\"publisher\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#organization\"},\"keywords\":[\"csr\",\"fenntarthat\u00f3 m\u00e1rka\",\"hiteless\u00e9g\"],\"articleSection\":[\"Blog\",\"csr\",\"csr kommunik\u00e1ci\u00f3\"],\"inLanguage\":\"hu\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/\",\"url\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/\",\"name\":\"Fizetsz a csr-\u00e9rt? • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)\",\"isPartOf\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#website\"},\"datePublished\":\"2014-06-29T14:56:40+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/#breadcrumb\"},\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Kezd\u0151lap\",\"item\":\"https:\/\/csrhungary.eu\/csrblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Fizetsz a csr-\u00e9rt?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#website\",\"url\":\"https:\/\/csrhungary.eu\/csrblog\/\",\"name\":\"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)\",\"description\":\"m\u00e9rhet\u0151 felel\u0151ss\u00e9g gazdas\u00e1gi d\u00f6nt\u00e9shoz\u00f3knak\",\"publisher\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/csrhungary.eu\/csrblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hu\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#organization\",\"name\":\"CSR Blog - Tak\u00e1cs J\u00falia Blogja\",\"url\":\"https:\/\/csrhungary.eu\/csrblog\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2024\/07\/csrblog_logo.png\",\"contentUrl\":\"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2024\/07\/csrblog_logo.png\",\"width\":2688,\"height\":753,\"caption\":\"CSR Blog - Tak\u00e1cs J\u00falia Blogja\"},\"image\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/385b5b2af679dbbdcd00b64470bc1901\",\"name\":\"J\u00falia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/072fe96c2540c2271a50e88a4c0e785d89d8125425bc5bd6e4526241c812c9d4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/072fe96c2540c2271a50e88a4c0e785d89d8125425bc5bd6e4526241c812c9d4?s=96&d=mm&r=g\",\"caption\":\"J\u00falia\"},\"url\":\"https:\/\/csrhungary.eu\/csrblog\/author\/julia\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Fizetsz a csr-\u00e9rt? • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/","og_locale":"hu_HU","og_type":"article","og_title":"Fizetsz a csr-\u00e9rt?","og_description":"a M\u00e1rka\u00e9p\u00edt\u00e9s 2014 konferenci\u00e1n elhangzott Fizetsz a csr-\u00e9rt- avagy a j\u00f3 m\u00e1rka, j\u00f3 \u00fczlet el\u0151ad\u00e1s n\u00e9h\u00e1ny kulcsgondolat\u00e1t osztan\u00e1m meg.","og_url":"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/","og_site_name":"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)","article_published_time":"2014-06-29T14:56:40+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2024\/07\/csrblog_share.jpg","type":"image\/jpeg"}],"author":"J\u00falia","twitter_card":"summary_large_image","twitter_misc":{"Szerz\u0151:":"J\u00falia","Becs\u00fclt olvas\u00e1si id\u0151":"3 perc"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/#article","isPartOf":{"@id":"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/"},"author":{"name":"J\u00falia","@id":"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/385b5b2af679dbbdcd00b64470bc1901"},"headline":"Fizetsz a csr-\u00e9rt?","datePublished":"2014-06-29T14:56:40+00:00","mainEntityOfPage":{"@id":"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/"},"wordCount":622,"publisher":{"@id":"https:\/\/csrhungary.eu\/csrblog\/#organization"},"keywords":["csr","fenntarthat\u00f3 m\u00e1rka","hiteless\u00e9g"],"articleSection":["Blog","csr","csr kommunik\u00e1ci\u00f3"],"inLanguage":"hu"},{"@type":"WebPage","@id":"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/","url":"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/","name":"Fizetsz a csr-\u00e9rt? • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)","isPartOf":{"@id":"https:\/\/csrhungary.eu\/csrblog\/#website"},"datePublished":"2014-06-29T14:56:40+00:00","breadcrumb":{"@id":"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/#breadcrumb"},"inLanguage":"hu","potentialAction":[{"@type":"ReadAction","target":["https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/csrhungary.eu\/csrblog\/2014\/06\/29\/fizetsz-a-csr-ert\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Kezd\u0151lap","item":"https:\/\/csrhungary.eu\/csrblog\/"},{"@type":"ListItem","position":2,"name":"Fizetsz a csr-\u00e9rt?"}]},{"@type":"WebSite","@id":"https:\/\/csrhungary.eu\/csrblog\/#website","url":"https:\/\/csrhungary.eu\/csrblog\/","name":"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)","description":"m\u00e9rhet\u0151 felel\u0151ss\u00e9g gazdas\u00e1gi d\u00f6nt\u00e9shoz\u00f3knak","publisher":{"@id":"https:\/\/csrhungary.eu\/csrblog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/csrhungary.eu\/csrblog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"hu"},{"@type":"Organization","@id":"https:\/\/csrhungary.eu\/csrblog\/#organization","name":"CSR Blog - Tak\u00e1cs J\u00falia Blogja","url":"https:\/\/csrhungary.eu\/csrblog\/","logo":{"@type":"ImageObject","inLanguage":"hu","@id":"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/logo\/image\/","url":"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2024\/07\/csrblog_logo.png","contentUrl":"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2024\/07\/csrblog_logo.png","width":2688,"height":753,"caption":"CSR Blog - Tak\u00e1cs J\u00falia Blogja"},"image":{"@id":"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/385b5b2af679dbbdcd00b64470bc1901","name":"J\u00falia","image":{"@type":"ImageObject","inLanguage":"hu","@id":"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/072fe96c2540c2271a50e88a4c0e785d89d8125425bc5bd6e4526241c812c9d4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/072fe96c2540c2271a50e88a4c0e785d89d8125425bc5bd6e4526241c812c9d4?s=96&d=mm&r=g","caption":"J\u00falia"},"url":"https:\/\/csrhungary.eu\/csrblog\/author\/julia\/"}]}},"_links":{"self":[{"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/posts\/215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/comments?post=215"}],"version-history":[{"count":0,"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/posts\/215\/revisions"}],"wp:attachment":[{"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/media?parent=215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/categories?post=215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/csrhungary.eu\/csrblog\/wp-json\/wp\/v2\/tags?post=215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}