{"id":255,"date":"2015-02-14T17:07:29","date_gmt":"2015-02-14T16:07:29","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=255"},"modified":"2015-02-14T17:07:29","modified_gmt":"2015-02-14T16:07:29","slug":"11-egyenlo-11-uzlet-es-filnatropia","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/","title":{"rendered":"1+1 egyenl\u0151 11?!- \u00fczlet \u00e9s filantr\u00f3pia"},"content":{"rendered":"

Nem kell az eg\u00e9sz l\u00e9pcs\u0151t l\u00e1tnod! Csak tedd meg az els\u0151 l\u00e9p\u00e9st! (Martin Luther King jr.) 1-1 csr projekt, 1-1 csr kezdem\u00e9nyez\u00e9s ?csak az els\u0151 l\u00e9pcs\u0151? egy-egy c\u00e9g csr menedzsment-rendszer\u00e9nek a kialak\u00edt\u00e1s\u00e1ban, de m\u00e1r ?kicsiben? mag\u00e1ban hordozhat nagyon sok olyan \u00e9rt\u00e9ket, eszk\u00f6zt, a rendelkez\u00e9sre \u00e1ll\u00f3 er\u0151forr\u00e1sok szemrev\u00e9telez\u00e9s\u00e9t, ahhoz, hogy a CSR\/v\u00e1llalati felel\u0151ss\u00e9g a c\u00e9g DNS-v\u00e9 v\u00e1ljon.<\/em><\/p>\n

\"CSR<\/a>
CSR Program, \u00fczlet \u00e9s filantr\u00f3pia (Fot\u00f3: Pinterest)<\/figcaption><\/figure>\n

Ma Magyarorsz\u00e1gon a v\u00e1llalati felel\u0151ss\u00e9g fenti megk\u00f6zel\u00edt\u00e9se a n\u00e9pszer\u0171 \u00e9s elterjedt. Egy CSR projekt<\/strong> lehet ak\u00e1r az els\u0151 l\u00e9pcs\u0151fok,<\/strong>\u00a0mint ahogy a fentiekben \u00edrtam -, \u00e9s maradhat egy elszigetelt, l\u00e1tsz\u00f3lag j\u00f3l kommunik\u00e1lt projekt. F\u0151k\u00e9nt a m\u00e9dia sz\u00e1m\u00e1ra. El\u0151szoba a CSR-nak a c\u00e9g eg\u00e9sz m\u0171k\u00f6d\u00e9si rendszer\u00e9be val\u00f3 integr\u00e1l\u00e1s\u00e1hoz. Vagy egy adhoc, a c\u00e9g m\u0171k\u00f6d\u00e9si rendszer\u00e9ben alkalmi kommunik\u00e1ci\u00f3s kamp\u00e1ny szintj\u00e9n marad a projekt. B\u00e1r r\u00f6vid id\u0151re nagy publicit\u00e1st kaphat.<\/p>\n

A CSR kezdem\u00e9nyez\u00e9s er\u0151ss\u00e9geit felhaszn\u00e1lva a siker \u00f6szt\u00f6nz\u0151 lehet a tov\u00e1bb\u00e9p\u00edtkez\u00e9shez.<\/strong> Az ?alacsonyan f\u00fcgg\u0151 gy\u00fcm\u00f6lcs\u00f6k leszed\u00e9se? er\u0151t ad a tov\u00e1bbi csr folyamatok v\u00e9grehajt\u00e1s\u00e1hoz.<\/p>\n

\u00c9s az sem elhanyagolhat\u00f3 t\u00e9ny, hogy ak\u00e1r a k\u00e9t legfontosabb \u00e9rintett\u00fcnk bevon\u00e1s\u00e1val a dolgoz\u00f3ink<\/strong>, alkalmazottaink \u00e9s a fogyaszt\u00f3ink<\/strong> r\u00e9v\u00e9n v\u00e9gs\u0151 soron versenyel\u0151nyre<\/strong> tehet\u00fcnk szert.<\/p>\n

A CSR Programok ha \u00e9lvezik a fogyaszt\u00f3k t\u00e1mogat\u00e1s\u00e1t, akkor a pletykamarketing r\u00e9v\u00e9n n\u00f6velik a v\u00e1llalat reput\u00e1ci\u00f3j\u00e1t. Ez pedig a c\u00e9g p\u00e9nz\u00fcgyi teljes\u00edtm\u00e9ny\u00e9nek tov\u00e1bbi n\u00f6veked\u00e9s\u00e9hez<\/strong> j\u00e1rul hozz\u00e1.
\nHa CSR Programunkban el\u00e9gedett alkalmazottak is r\u00e9szt vesznek, akkor n\u00f6vekedhet munk\u00e1j\u00e1nak az eredm\u00e9nye, termel\u00e9kenys\u00e9ge. S nem fog m\u00e1s munkahelyre p\u00e1ly\u00e1zni. Ami megint csak a c\u00e9g jobb p\u00e9nz\u00fcgyi teljes\u00edtm\u00e9ny\u00e9t fogja n\u00f6velni.<\/p>\n

\u00c9rdekess\u00e9g, hogy egyes ipar\u00e1gakban a csr l\u00e9te a magasabb min\u0151s\u00e9g szinonim\u00e1j\u00e1v\u00e1 v\u00e1lt<\/strong>. Jellemz\u0151 p\u00e9lda erre a sz\u00e1llodaipar.<\/strong> A saj\u00e1t ig\u00e9nyek kiel\u00e9g\u00edt\u00e9s\u00e9vel p\u00e1rhuzamosan fenntarthat\u00f3 k\u00f6rnyezet \u00e9s gazdas\u00e1g alak\u00edthat\u00f3 ki.<\/p>\n

A CSR Programnak ez az egyszer\u0171s\u00edtett modellje. Jelezve, hogy egy tudatosan, szervezetten kialak\u00edtott CSR Program milyen el\u0151ny\u00f6kkel j\u00e1rhat.<\/strong><\/p>\n

Olcs\u00f3 \u00e9s gyors m\u00f3dja a fejl\u0151d\u00e9snek, ha m\u00e1s emberek (jelen esetben m\u00e1s c\u00e9gek) tapasztalat\u00e1b\u00f3l tanulunk. Olyanokt\u00f3l, akik m\u00e1r min\u0151s\u00edtett m\u00f3don j\u00f3l teljes\u00edtm\u00e9nyt tettek le asztalra. \u00c9rdemes sz\u00e9ttekinteni nem csak a saj\u00e1t ipar\u00e1gunkban, hisz m\u00e1s ter\u00fcleteken is j\u00f3 \u00f6tletek sz\u00fclethetnek. Nem m\u00e1solni, \u00f6tletekhez jutni!<\/p>\n

A fentiekr\u0151l is besz\u00e9lgetni fogumk a 2015 febru\u00e1r 25-ei CSR Szerda Klubest\u00fcnk <\/strong>vend\u00e9geivel:<\/p>\n

Czank Szil\u00e1rd, az SZ+C Studio Kft. \u00fczlet\u00e1g vezet\u0151je (Z\u00f6ld az \u00e9p\u00edt\u0151iparban)
\nDr. Markovics Gyula, az SCA Hygiene Products Kft. Public Affairs menedzsere (Libero, Zewa..)
\nS\u00e1rv\u00e1ri Krisztina, sz\u00e1lloda \u00e9s \u00e9rt\u00e9kes\u00edt\u00e9si igazgat\u00f3
\n(Szaktud\u00e1s H\u00e1z Zrt. sz\u00e1llod\u00e1i: Oxig\u00e9n Hotel & Zen Spa, K\u00e9k Duna Wellness Hotel)
\nZolnai Emese, a Vodafone Magyarorsz\u00e1g Zrt. v\u00e1llalati felel\u0151ss\u00e9gv\u00e1llal\u00e1s szak\u00e9rt\u0151je).<\/p>\n

    \n
  • Melyek saj\u00e1t CSR Programjuk er\u0151ss\u00e9gei?<\/li>\n
  • Mire haszn\u00e1lhat\u00f3ak?<\/li>\n
  • Milyen versenyel\u0151ny\u00f6m sz\u00e1rmazhat ebb\u0151l a saj\u00e1t piacomon?<\/li>\n
  • CSR, magasabb min\u0151s\u00e9g<\/li>\n
  • Biztos, hogy a m\u00e9dia az els\u0151dleges c\u00e9lcsoportod?<\/li>\n<\/ul>\n

    \u00dczlet \u00e9s filantr\u00f3pia, 1+1 egyenl\u0151 11. A r\u00e9szek \u00f6sszege meghaladja az \u00f6sszeget.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

    Egy CSR projekt lehet ak\u00e1r az els\u0151 l\u00e9pcs\u0151fok… CSR Szerda Klubest<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[32,129,130,131],"class_list":["post-255","post","type-post","status-publish","format-standard","hentry","category-blog","tag-csr","tag-csr-program","tag-filantropia","tag-uzlet"],"yoast_head":"\n1+1 egyenl\u0151 11?!- \u00fczlet \u00e9s filantr\u00f3pia • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"1+1 egyenl\u0151 11?!- \u00fczlet \u00e9s filantr\u00f3pia\" \/>\n<meta property=\"og:description\" content=\"Egy CSR projekt lehet ak\u00e1r az els\u0151 l\u00e9pcs\u0151fok... CSR Szerda Klubest\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/\" \/>\n<meta property=\"og:site_name\" content=\"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-14T16:07:29+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/Love-csr.jpg\" \/>\n<meta name=\"author\" content=\"J\u00falia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00falia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/\"},\"author\":{\"name\":\"J\u00falia\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/385b5b2af679dbbdcd00b64470bc1901\"},\"headline\":\"1+1 egyenl\u0151 11?!- \u00fczlet \u00e9s filantr\u00f3pia\",\"datePublished\":\"2015-02-14T16:07:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/\"},\"wordCount\":678,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/Love-csr.jpg\",\"keywords\":[\"csr\",\"csr program\",\"filantr\u00f3pia\",\"\u00fczlet\"],\"articleSection\":[\"Blog\"],\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/\",\"url\":\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/\",\"name\":\"1+1 egyenl\u0151 11?!- \u00fczlet \u00e9s filantr\u00f3pia • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)\",\"isPartOf\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/#primaryimage\"},\"thumbnailUrl\":\"http:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/Love-csr.jpg\",\"datePublished\":\"2015-02-14T16:07:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/#breadcrumb\"},\"inLanguage\":\"hu\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"hu\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/#primaryimage\",\"url\":\"http:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/Love-csr.jpg\",\"contentUrl\":\"http:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/Love-csr.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2015\/02\/14\/11-egyenlo-11-uzlet-es-filnatropia\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Kezd\u0151lap\",\"item\":\"https:\/\/csrhungary.eu\/csrblog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"1+1 egyenl\u0151 11?!- \u00fczlet \u00e9s filantr\u00f3pia\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#website\",\"url\":\"https:\/\/csrhungary.eu\/csrblog\/\",\"name\":\"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)\",\"description\":\"m\u00e9rhet\u0151 felel\u0151ss\u00e9g gazdas\u00e1gi d\u00f6nt\u00e9shoz\u00f3knak\",\"publisher\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/csrhungary.eu\/csrblog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"hu\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#organization\",\"name\":\"CSR Blog - 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