{"id":353,"date":"2015-08-04T08:58:17","date_gmt":"2015-08-04T06:58:17","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=353"},"modified":"2024-07-31T10:34:08","modified_gmt":"2024-07-31T08:34:08","slug":"meg-tobb-rolam","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2015\/08\/04\/meg-tobb-rolam\/","title":{"rendered":"M\u00e9g t\u00f6bb r\u00f3lam.."},"content":{"rendered":"
\"CSR
CSR made in Germany & Sweden (2015.05.19.)<\/figcaption><\/figure>\n

Tak\u00e1cs J\u00falia 2004 \u00f3ta foglalkozik CSR-rel \/v\u00e1llalati felel\u0151ss\u00e9ggel \u00e9s fenntarthat\u00f3s\u00e1ggal. A\u00a0Kommunik\u00e1ci\u00f3 menedzsment foly\u00f3irat alap\u00edt\u00f3jak\u00e9nt a V\u00e1llalati Felel\u0151ss\u00e9g mell\u00e9klet\u00e9t szerkesztette.<\/strong><\/p>\n

A nyilv\u00e1noss\u00e1g el\u0151tt az els\u0151 l\u00e9p\u00e9s a CSR Hungary Konferencia \u00e9s ki\u00e1ll\u00edt\u00e1s megszervez\u00e9se volt 2006-ban.<\/strong><\/p>\n

\"CSR
CSR Hungary 2006<\/figcaption><\/figure>\n

\u00c9vi \u00f6sszegz\u0151 konferencia lett a CSR Hungary Summit. 2017-ben m\u00e1r 12 \u00e9ves volt.
\n<\/strong><\/p>\n

\"CSR
CSR Hungary Summit 2013 (Tak\u00e1cs J\u00falia, a CSR Hungary \u00fcgyvezet\u0151 igazgat\u00f3ja)<\/figcaption><\/figure>\n


\nA Magyar \u00dczleti Felel\u0151ss\u00e9g D\u00edj (CSR Hungary D\u00edj) alap\u00edt\u00f3ja 2007-ben.<\/strong><\/p>\n

Magyarorsz\u00e1gon ekkoriban is, ink\u00e1bb a j\u00f3t\u00e9konys\u00e1g, szponzor\u00e1ci\u00f3 \u00e9s a mecenat\u00fara , a j\u00f3 \u00fcgy t\u00e1mogat\u00e1sa aspektus\u00e1b\u00f3l k\u00f6zel\u00edtett\u00e9k meg a CSR-t.
\nAz ausztr\u00e1l, amerikai, angolsz\u00e1sz vil\u00e1gb\u00f3l ismert szakmai megk\u00f6zel\u00edt\u00e9sek (\u00fczleti modellek, \u00a0m\u00f3dszerek, eszk\u00f6z\u00f6k) m\u00e9g kev\u00e9sb\u00e9 voltak ismertek haz\u00e1nkban.<\/p>\n

A mindent a profit\u00e9rt alapelvvel szemben a v\u00e1llalkoz\u00e1snak egy m\u00e1s t\u00edpus\u00fa \u00e9rtelmez\u00e9se kapott hangs\u00falyt. M\u00e9g hozz\u00e1 \u00fagy, hogy az \u00fczlet \u00e9rt\u00e9k<\/strong> alapot tekinti els\u0151dlegesnek. S mi\u00e9rt ne lehetne tisztelni azt, aki tehets\u00e9ges, teljes\u00edt, dolgozik \u00e9s ez\u00e9rt sikeres az \u00fczleti vil\u00e1gban? S\u0151t! V\u00e1llalkoz\u00e1sk\u00e9nt mi\u00e9rt ne lehetne a t\u00e1rsadalom, k\u00f6rnyezet jav\u00e1ra hozz\u00e1adott \u00e9rt\u00e9ket is (ha tetszik j\u00f3t) adni. Magyarorsz\u00e1gon is sok ilyen v\u00e1llalkoz\u00e1s van! B\u00e1r \u0151k nagyon sokszor kev\u00e9sb\u00e9 ker\u00fclnek a reflektorf\u00e9nybe. A D\u00edj a legjobb eszk\u00f6z arra, hogy vonz\u00f3v\u00e1 tegy\u00fck a CSR szakmai r\u00e9sz\u00e9t is.<\/p>\n

Az EMVFE (Els\u0151 Magyar CSR Egyes\u00fclet<\/a>) modulrendszer\u0171 CSR k\u00e9pz\u00e9se mellett az orsz\u00e1gos EMVFE Roadshow (CSR D\u00e9lut\u00e1nok) szervez\u0151jek\u00e9nt a v\u00e1llalati felel\u0151ss\u00e9g \u00e9s fenntarthat\u00f3s\u00e1g elveinek terjeszt\u00e9se k\u00f6z\u00e9rthet\u0151 \u00e9s szakmai r\u00e9szen is kulcselem.<\/p>\n

\"EMVFE
EMVFE CSR D\u00e9lut\u00e1n Debrecenben<\/figcaption><\/figure>\n

Kiad\u00f3i tapasztalat\u00e1t<\/strong> innov\u00e1ci\u00f3, kommunik\u00e1ci\u00f3, menedzsment t\u00e9m\u00e1j\u00fa k\u00f6nyvek megjelentet\u00e9s\u00e9ben szerezte meg. Ma m\u00e1r a kiad\u00f3i r\u00e9sz CSR t\u00e9m\u00e1j\u00fa szakk\u00f6nyveket is megjelentet magyar nyelven.
\nA legut\u00f3bbi k\u00f6tet Suzanne Benn-Dianne Bolton: CSR ir\u00e1nyt\u0171 (alapfogalmak, kulcskoncepci\u00f3k<\/a>.<\/strong><\/p>\n

<\/div>\n
\"\"
City Reggeli<\/figcaption><\/figure>\n

 <\/p>\n

Valamint sz\u00e1mos szakmai rendezv\u00e9ny, kiadv\u00e1ny, cikk\/tanulm\u00e1ny (pl. A fenntarthat\u00f3 k\u00f6zbeszerz\u00e9s fel\u00e9) csr \u00e9s fenntarthat\u00f3 fejl\u0151d\u00e9s t\u00e9m\u00e1ban 2004-t\u0151l kezdve. Rendszeres oktat\u00f3ja az EMVFE CSR Akad\u00e9mi\u00e1nak.<\/p>\n

Mi a blog c\u00e9lja?<\/strong><\/span><\/p>\n

K\u00e9tked\u00e9s, szkepticizmus az egyik oldalon. A CSR rekl\u00e1m \u00e9s PR szempont\u00fa v\u00e9gletes megk\u00f6zel\u00edt\u00e9s a m\u00e1sik oldalon. Mindent megoldunk idealista felfog\u00e1s a harmadik oldalon. Hol az igazs\u00e1g?<\/p>\n

Megold\u00e1s a latin kult\u00far\u00e1b\u00f3l tanulva (Horatius) a realit\u00e1sokhoz k\u00f6zel\u00edt\u0151 k\u00f6z\u00e9p\u00fat: az eg\u00e9sz vil\u00e1got nem lehet megv\u00e1ltani – \u00e9s ezt a c\u00e9gekt\u0151l sem kell elv\u00e1rni -, de finom\u00edtani, m\u0171k\u00f6d\u0151k\u00e9pesebb\u00e9 tenni, \u00e9lhet\u0151bb\u00e9 tenni a k\u00f6r\u00fcl\u00f6tt\u00fcnk l\u00e9v\u0151 vil\u00e1got egy tisztess\u00e9ges \u00e9rt\u00e9krend alapj\u00e1n a k\u00f6r\u00fcl\u00f6tt\u00fcnk l\u00e9v\u0151 vil\u00e1got… Ez m\u00e1r lehets\u00e9ges.<\/p>\n

A blog c\u00e9lja, hogy a felel\u0151s \u00e9s fenntarthat\u00f3 \u00fczleti m\u0171k\u00f6d\u00e9s trendjeir\u0151l, jelens\u00e9geir\u0151l, t\u00e1rsadalmi, politikai \u00f6sszef\u00fcgg\u00e9seir\u0151l, gyakorlati eszk\u00f6zeir\u0151l sz\u00e1moljon be szakmai alapon, ugyanakkor k\u00f6z\u00e9rthet\u0151en. A mindennapok gyakorlat\u00e1ban is haszn\u00e1lhat\u00f3 m\u00f3don.<\/strong><\/p>\n

J\u00f3 olvas\u00e1st \u00e9s gondolkod\u00e1st a bloghoz!<\/p>\n","protected":false},"excerpt":{"rendered":"

Tak\u00e1cs J\u00falia- M\u00e9g t\u00f6bb r\u00f3lam<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[134],"tags":[132,133,126,135,136],"class_list":["post-353","post","type-post","status-publish","format-standard","hentry","category-meg-tobb","tag-csr-tanacsado","tag-cv","tag-takacs-julia","tag-takacs-julia-csr-blog","tag-vallalati-felelosseg-es-fenntarthatosag"],"yoast_head":"\nM\u00e9g t\u00f6bb r\u00f3lam.. • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2015\/08\/04\/meg-tobb-rolam\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00e9g 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