{"id":47,"date":"2013-02-03T19:05:00","date_gmt":"2013-02-03T18:05:00","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/a-fenntarthatosag-is-novelheti-a-ceg-piaci-erteket\/"},"modified":"2013-02-03T19:05:00","modified_gmt":"2013-02-03T18:05:00","slug":"a-fenntarthatosag-is-novelheti-a-ceg-piaci-erteket","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2013\/02\/03\/a-fenntarthatosag-is-novelheti-a-ceg-piaci-erteket\/","title":{"rendered":"A fenntarthat\u00f3s\u00e1g is n\u00f6velheti a c\u00e9g piaci \u00e9rt\u00e9k\u00e9t?"},"content":{"rendered":"<div align=\"JUSTIFY\"><span lang=\"hu-HU\"><b>A 2012-es CSR Hungary Konferenci\u00e1nkon Matthias Narr az SAM Group vezet\u0151je (Dow Jones Fenntarthat\u00f3s\u00e1gi Index) el\u0151ad\u00e1s\u00e1ban egy igen \u00e9rdekes elemre h\u00edvta fel a figyelmet.<br \/>\n2010-t\u0151l sz\u00e1m\u00edtva egy c\u00e9g piaci \u00e9rt\u00e9k\u00e9nek a vizsg\u00e1latakor h\u00e1tt\u00e9rbe szorul a materi\u00e1lis javak \u00e9rt\u00e9ke, \u00e9s megn\u0151tt az immateri\u00e1lis javak szerepe. Mi\u00e9rt is \u00e9rdekes ez?<\/b><\/span><\/p>\n<p>Az \u00e9rt\u00e9k megoszt\u00e1s v. k\u00f6z\u00f6s \u00e9rt\u00e9kek elm\u00e9let (Porter \u00e9s Kramer) megk\u00f6zel\u00edt\u00e9s szerint k\u00f6z\u00f6s felel\u0151ss\u00e9g l\u00e9tezik. C\u00e9gek, korm\u00e1nyzat, civilek, \u00e1llampolg\u00e1r!\u00a0\u00dagy gondolom ezzel egyet lehet \u00e9rteni. Azonban az el\u0151bbi &#8221; j\u00e1t\u00e9kosok&#8221; k\u00f6z\u00fcl a legmodernebb eszk\u00f6z\u00f6k, m\u00f3dszertan, a legfrissebb inform\u00e1ci\u00f3khoz val\u00f3 hozz\u00e1jut\u00e1s, el\u00e9r\u00e9s birtok\u00e1ban m\u00e9g mindig az \u00fczleti szf\u00e9ra j\u00e1r \u00e9len. Ez \u00f3ri\u00e1si el\u0151ny \u00e9s n\u00e9mely esetben hatalom.<\/p>\n<\/div>\n<div align=\"JUSTIFY\"><span lang=\"hu-HU\"><b>\u00a0<\/b><\/span><\/div>\n<div align=\"JUSTIFY\"><span lang=\"hu-HU\"><b>Megn\u0151tt az immateri\u00e1lis javak szerepe a c\u00e9g piaci \u00e9rt\u00e9k\u00e9ben<\/b><br \/>\nHa csak a\u00a0fenntarthat\u00f3 fejl\u0151d\u00e9s t\u00e9mak\u00f6rt tekintj\u00fck, akkor<b> Matthias Narr\u00a0<\/b><\/span><span lang=\"hu-HU\">a c\u00e9gek m\u00f3dszertan \u00e9s eszk\u00f6z\u00f6k tekintet\u00e9ben j\u00f3val el\u0151r\u00e9bb j\u00e1rnak fenntarthat\u00f3s\u00e1g szempontj\u00e1b\u00f3l, mint a befektet\u0151k. Hozz\u00e1teszem n\u00e9mely ter\u00fcleten nemcsak a befektet\u0151k el\u0151tt.<\/span><\/div>\n<div align=\"JUSTIFY\">2010-t\u0151l kezdve er\u0151teljesebben \u00e9rz\u00e9kelhet\u0151 egy c\u00e9g\u00a0<span lang=\"hu-HU\"><span lang=\"hu-HU\">piaci \u00e9rt\u00e9k\u00e9nek a vizsg\u00e1latakor, hogy megn\u0151tt az immateri\u00e1lis javak szerepe. Ha egy c\u00e9g piaci \u00e9rt\u00e9k\u00e9t szeretn\u00e9 valaki felbecs\u00fclni, akkor m\u00e1r mind\u00f6ssze 20%-a<br \/>\nmateri\u00e1lis javak ar\u00e1nya egy c\u00e9g piaci \u00e9rt\u00e9k\u00e9ben.<\/span><\/span><\/p>\n<p><b>N\u00f6velheti a fenntarthat\u00f3s\u00e1g a c\u00e9g piaci \u00e9rt\u00e9k\u00e9t?<\/b><br \/>\nEz mi\u00e9rt \u00e9rdekes a fenntarthat\u00f3s\u00e1g, v\u00e1llalati felel\u0151ss\u00e9g tekintet\u00e9ben? A befektet\u0151 m\u00e1r nemcsak a jelenlegi p\u00e9nzben m\u00e9rhet\u0151 \u00e9rt\u00e9k alapj\u00e1n keresi a piaci lehet\u0151s\u00e9geket, hanem egyre ink\u00e1bb figyelembe veszi a p\u00e9nz\u00fcgyi teljes\u00edtm\u00e9ny mellett a t\u00e1rsadalmi teljes\u00edtm\u00e9ny\u00e9t is az illet\u0151 v\u00e1llalatnak. No nem puszt\u00e1n az\u00e9rt mert minden befektet\u0151 \u00e9rz\u00e9keny a t\u00e1rsadalmi \u00e9s z\u00f6ld t\u00e9m\u00e1kra. Az ok egyszer\u0171: lappang\u00f3 kock\u00e1zati t\u00e9nyez\u0151k (rontja az \u00fczletet) a gyenge fenntarthat\u00f3s\u00e1gi teljes\u00edtm\u00e9nyt ny\u00fajt\u00f3 szervezetek. El\u0151bb-ut\u00f3bb jelentkeznek a k\u00f6vetkezm\u00e9nyek&#8230;<\/p>\n<p>A \u00a0befektet\u0151 szeml\u00e9letm\u00f3dja azt lehet mondani, hogy a fenntarthat\u00f3s\u00e1g, v\u00e1llalati felel\u0151ss\u00e9g &#8222;t\u00e1pl\u00e1l\u00e9k l\u00e1nc\u00e1ban&#8221; az els\u0151 l\u00e1ncszem a c\u00e9g folyamat\u00e1ban, m\u0171k\u00f6d\u00e9s\u00e9ben.<br \/>\nLehet b\u00e1rmilyen j\u00f3l k\u00e9pzett, t\u00e1j\u00e9kozott, j\u00f3indulat\u00fa a menedzsment, ha a tulajdonosok, befektet\u0151k nem enged\u00e9lyezik a fenntarthat\u00f3 fejl\u0151d\u00e9s, a v\u00e1llalati felel\u0151ss\u00e9g gyakorlatba val\u00f3 \u00e1t\u00fcltet\u00e9s\u00e9t.<\/p>\n<p>Ez\u00e9rt is fontos a szakmailag megalapozott fenntarthat\u00f3s\u00e1gi indexek l\u00e9te. A fentiek alapj\u00e1n a t\u00e1rsadalmi teljes\u00edtm\u00e9ny az immateri\u00e1lis javak k\u00f6z\u00e9 tartozik. Igy emelheti is egy c\u00e9g piaci \u00e9rt\u00e9k\u00e9t.<\/p>\n<\/div>\n<div align=\"JUSTIFY\"><span lang=\"hu-HU\">\u00c9rdekess\u00e9g, hogy az ENSZ Felel\u0151s Befektet\u0151i Programj\u00e1hoz is mind t\u00f6bben csatlakoznak.<\/span><br \/>\n<span lang=\"hu-HU\"><br \/>\n&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;&#8212;-<\/span><\/p>\n<div>P.s:<\/div>\n<div><b>CSR Hungary Magazin (online) 2006-t\u00f3l<br \/>\n&#8211; v\u00e1llalati felel\u0151ss\u00e9g \u00a0a fenntarthat\u00f3 \u00e9s felel\u0151s gazdas\u00e1g \u00a0d\u00f6nt\u00e9shoz\u00f3inak<\/b><\/div>\n<div>Ha \u00e9rdekli a t\u00e9ma, akkor k\u00e9rje Magazinunkat itt!<\/div>\n<div><\/div>\n<\/div>\n<div align=\"JUSTIFY\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A 2012-es CSR Hungary Konferenci\u00e1nkon Matthias Narr az SAM Group vezet\u0151je (Dow Jones Fenntarthat\u00f3s\u00e1gi Index) el\u0151ad\u00e1s\u00e1ban \u00e9rdekes elemre h\u00edvta fel a figyelmet<\/p>\n","protected":false},"author":2,"featured_media":1586,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,76,77,20,45],"tags":[78,79],"class_list":["post-47","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-csr-hungary-2012","category-dow-jones-fenntarthatosagi-index","category-fenntarthato-fejlodes","category-fenntarthatosag","tag-fenntarthatosag","tag-piaci-ertek"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A fenntarthat\u00f3s\u00e1g is n\u00f6velheti a c\u00e9g piaci \u00e9rt\u00e9k\u00e9t? 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