{"id":52,"date":"2012-12-05T22:14:00","date_gmt":"2012-12-05T21:14:00","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/az-ertek-a-mertek-a-mertek-az-ertek\/"},"modified":"2012-12-05T22:14:00","modified_gmt":"2012-12-05T21:14:00","slug":"az-ertek-a-mertek-a-mertek-az-ertek","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2012\/12\/05\/az-ertek-a-mertek-a-mertek-az-ertek\/","title":{"rendered":"Az \u00e9rt\u00e9k a m\u00e9rt\u00e9k? A m\u00e9rt\u00e9k az \u00e9rt\u00e9k?"},"content":{"rendered":"<p>N\u00e9h\u00e1ny napja m\u00e1r t\u00fal vagyunk a nagy kamp\u00e1nyokon \u00e9s az utols\u00f3 h\u00e1rom h\u00e9t rendezv\u00e9nyein.<br \/>\nCSR Hungary Konferencia (2012. november 15.), City Reggeli (2012. november 27), CSR Hungary D\u00edj G\u00e1lavacsora (2012. november 30.)., \u00fagy hogy v\u00e9gre van id\u0151m a blog\u00edr\u00e1sra is.<br \/>\nBejegyz\u00e9sem c\u00edme &#8211; mint a fentiekben olvashat\u00f3 &#8211; Az \u00e9rt\u00e9k a m\u00e9rt\u00e9k?<\/p>\n<p>A &#8222;celebesed\u00e9s&#8221; divat. Ezt a gondolatot az ut\u00f3bbi \u00e9vekben m\u00e1r sokszor felvetettem \u00e1ltal\u00e1nos gazdas\u00e1gi, t\u00e1rsadalmi, politikai \u00e9s a v\u00e1llalati felel\u0151ss\u00e9g tekintet\u00e9ben is. Ennek k\u00f6vetkezm\u00e9nye, hogy a mindennapok embere &#8211; ha m\u00e1r nem ker\u00fcl \u0151 is a bulv\u00e1rlap c\u00edmlapj\u00e1ra -, akkor legal\u00e1bb az \u00e1ltala l\u00e9trehozott FB-\u00e9n (facebook) a kor\u00e1bban a mag\u00e1n\u00e9let szf\u00e9r\u00e1j\u00e1ba tartoz\u00f3 fot\u00f3kat, k\u00f6zl\u00e9seket jelen\u00edti meg az oldal\u00e1n. Sok ember \u00e9lete szinte napr\u00f3l napra elevenedik meg el\u0151tt\u00fcnk, mint egy folytat\u00e1sos szappanopera. Igy j\u00f3 n\u00e9h\u00e1nyszor a meghitt pillanatok var\u00e1zsa amortiz\u00e1l\u00f3dik.<\/p>\n<p>Val\u00f3sz\u00edn\u0171, hogy ennek a magatart\u00e1snak a h\u00e1tter\u00e9ben az \u00e1ll, hogy a kereskedelmi csatorn\u00e1k \u00e9s a bulv\u00e1r c\u00edmlapj\u00e1n naponta jelennek meg a teljes\u00edtm\u00e9ny n\u00e9lk\u00fcli emberek fot\u00f3i a r\u00f3luk sz\u00f3l\u00f3 h\u00edrekkel. Ha \u0151k igen, akkor \u00e9n mi\u00e9rt nem! Ez a jelens\u00e9g egy\u00e9bk\u00e9nt a csr ter\u00fclet\u00e9n is k\u00f6rvonalaz\u00f3dik.<\/p>\n<p>A csr kommunik\u00e1ci\u00f3j\u00e1ban is egyre t\u00f6bb celeb t\u0171nik fel. Elfelejtkezve arr\u00f3l, hogy bizonyos szint\u0171 \u00e9rt\u00e9khez, bizonyos szint\u0171 kommunik\u00e1ci\u00f3s forma \u00e9s k\u00e9pvisel\u0151 szem\u00e9ly sz\u00fcks\u00e9ges.<br \/>\nNagyon fontos, hogy aki nyilv\u00e1noss\u00e1g el\u0151tt is k\u00e9pviselni szeretn\u00e9 ak\u00e1r a fenntarthat\u00f3 fejl\u0151d\u00e9s, ak\u00e1r a v\u00e1llalati felel\u0151ss\u00e9gv\u00e1llal\u00e1st, az legal\u00e1bb az alapfogalmakkal legyen tiszt\u00e1ban. Ez nemcsak a j\u00f3t\u00e9konys\u00e1g szintj\u00e9t jelenti.<\/p>\n<div>A min\u0151s\u00e9g k\u00e9rd\u00e9se mellett a kevesebb t\u00f6bb mennyis\u00e9gi alapelve sem elhanyagolhat\u00f3 t\u00e9nyez\u0151. \u00a0A j\u00f3, \u00e1tl\u00e1that\u00f3 pozicion\u00e1l\u00e1s itt is eredm\u00e9nyesebb egy-egy c\u00e9gn\u00e9l. N\u00e9h\u00e1ny napja szakdolgozatot \u00edr\u00f3 hallgat\u00f3 k\u00e9rt t\u0151lem seg\u00edts\u00e9get, hogy n\u00e9h\u00e1ny c\u00e9g eset\u00e9ben hat\u00e1rozzuk m\u00e1r meg k\u00f6z\u00f6sen, hogy az eml\u00edtett c\u00e9gek eset\u00e9ben, mely elemek a strat\u00e9giai elemek. Ugyanis \u0151 m\u00e1r nem igazodik ki a sokf\u00e9le program k\u00f6z\u00f6tt&#8230;<\/div>\n<div><\/div>\n<div>\u00d6sszegezve a bulv\u00e1r \u00e9s a k\u00f6z\u00e9rthet\u0151s\u00e9g sz\u00e1momra nem azonos &#8222;eszt\u00e9tikai min\u0151s\u00e9g&#8221;! Adott esetben \u00f3ri\u00e1si a kett\u0151 k\u00f6z\u00f6tti k\u00fcl\u00f6nbs\u00e9g. M\u00e9g a v\u00e1llalati felel\u0151ss\u00e9g \u00e9s a fenntarthat\u00f3 fejl\u0151d\u00e9s kommunik\u00e1ci\u00f3s folyamataiban! is.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>A csr kommunik\u00e1ci\u00f3j\u00e1ban is egyre t\u00f6bb celeb t\u0171nik fel. Elfelejtkezve arr\u00f3l, hogy bizonyos szint\u0171 \u00e9rt\u00e9khez, bizonyos szint\u0171 kommunik\u00e1ci\u00f3s forma \u00e9s k\u00e9pvisel\u0151 szem\u00e9ly sz\u00fcks\u00e9ges.<\/p>\n","protected":false},"author":2,"featured_media":1599,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18,33],"tags":[62,83,86,25],"class_list":["post-52","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-csr","category-csr-kommunikacio","tag-csr-blog","tag-csr-hungary","tag-vallalai-felelosseg","tag-vallalati-fenntarthatosag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Az \u00e9rt\u00e9k a m\u00e9rt\u00e9k? A m\u00e9rt\u00e9k az \u00e9rt\u00e9k? &#8226; CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2012\/12\/05\/az-ertek-a-mertek-a-mertek-az-ertek\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Az \u00e9rt\u00e9k a m\u00e9rt\u00e9k? A m\u00e9rt\u00e9k az \u00e9rt\u00e9k?\" \/>\n<meta property=\"og:description\" content=\"A csr kommunik\u00e1ci\u00f3j\u00e1ban is egyre t\u00f6bb celeb t\u0171nik fel. Elfelejtkezve arr\u00f3l, hogy bizonyos szint\u0171 \u00e9rt\u00e9khez, bizonyos szint\u0171 kommunik\u00e1ci\u00f3s forma \u00e9s k\u00e9pvisel\u0151 szem\u00e9ly sz\u00fcks\u00e9ges.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csrhungary.eu\/csrblog\/2012\/12\/05\/az-ertek-a-mertek-a-mertek-az-ertek\/\" \/>\n<meta property=\"og:site_name\" content=\"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-05T21:14:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2021\/01\/ipad-820272_640.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J\u00falia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00falia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2012\/12\/05\/az-ertek-a-mertek-a-mertek-az-ertek\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2012\/12\/05\/az-ertek-a-mertek-a-mertek-az-ertek\/\"},\"author\":{\"name\":\"J\u00falia\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/385b5b2af679dbbdcd00b64470bc1901\"},\"headline\":\"Az \u00e9rt\u00e9k a m\u00e9rt\u00e9k? 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