{"id":540,"date":"2015-09-04T17:31:22","date_gmt":"2015-09-04T15:31:22","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=540"},"modified":"2015-09-04T17:31:22","modified_gmt":"2015-09-04T15:31:22","slug":"megterul-nem-terul-miert-erdemes","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2015\/09\/04\/megterul-nem-terul-miert-erdemes\/","title":{"rendered":"Megt\u00e9r\u00fcl? Nem t\u00e9r\u00fcl? Mi\u00e9rt \u00e9rdemes?"},"content":{"rendered":"<p><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>Az 1960-as \u00e9vekben a v\u00e1llalatok t\u00e1rsadalmi \u00e9s \u00f6kol\u00f3giai hat\u00e1sa k\u00e9rd\u00e9s\u00e9ben megn\u0151tt a v\u00e1llalati t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s \u00e9s<\/i><\/span><\/span><\/span><\/span><i> <\/i><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>az \u00fczleti<\/i><\/span><\/span><\/span><\/span><i> <\/i><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>tudatoss\u00e1g<\/i><\/span><\/span><\/span><\/span><i> <\/i><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>ir\u00e1nti<\/i><\/span><\/span><\/span><\/span><i> <\/i><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>fog\u00e9konys\u00e1g,, <\/i><\/span><\/span><\/span><\/span><span style=\"color: #1c1c1c;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>Ennek ellen\u00e9re<\/i><\/span><\/span><\/span><\/span><i> <\/i><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>nem<\/i><\/span><\/span><\/span><\/span><i> <\/i><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>igaz\u00e1n<\/i><\/span><\/span><\/span><\/span><i> <\/i><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>t\u00f6rt\u00e9ntek<\/i><\/span><\/span><\/span><\/span><i> <\/i><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>kezdem\u00e9nyez\u00e9sek<\/i><\/span><\/span><\/span><\/span><i> <\/i><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>a t\u00e1rsadalmi felel\u0151ss\u00e9gv\u00e1llal\u00e1s \u00e9s a p\u00e9nz\u00fcgyi teljes\u00edtm\u00e9ny<\/i><\/span><\/span><\/span><\/span><i> <\/i><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>\u00f6sszekapcsol\u00e1s\u00e1ra.<br \/>\nA mai napig par\u00e1zs vita folyik arr\u00f3l, hogy \u00e9rdemes-e, pontosabban megt\u00e9r\u00fcl-e a c\u00e9gnek csr tev\u00e9kenys\u00e9get folytatni?<\/i><\/span><\/span><\/span><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">Carroll \u00e9s Shabana (2010) arr\u00f3l \u00edr, hogy az<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">1970-es \u00e9vekben el\u0151t\u00e9rbe ker\u00fclt a v\u00e1llalati t\u00e1rsadalmi teljes\u00edtm\u00e9ny (corporate<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">social performance,<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">CSP)<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">egy<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">olyan<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">vonala,<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">amely<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">szerette<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">volna<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">\u00f6sszehangolni<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">a<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">CR<\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: xx-small;\"><span lang=\"hu-HU\">1<\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">&#8211; \u00e9s<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">CR<\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: xx-small;\"><span lang=\"hu-HU\">2<\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">-szeml\u00e9leteket.<\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"> K<\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">\u00f6zel\u00edtve<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">ezzel<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">a<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">CSR<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">k\u00f6r\u00fcl<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">kialakult<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">vit\u00e1t<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">egy<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>megt\u00e9r\u00fcl\u00e9si terv kialak\u00edt\u00e1s\u00e1hoz<\/b><\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">.<\/span><\/span><\/span><\/span><\/p>\n<p>Az 1980-as \u00e9vekben m\u00e1r egyre nagyobb <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">tudom\u00e1nyos \u00e9rdekl\u0151d\u00e9s \u00f6vezte a <\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>t\u00e1rsadalmi teljes\u00edtm\u00e9nyt al\u00e1t\u00e1maszt\u00f3<\/b><\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"> megt\u00e9r\u00fcl\u00e9si tervet.<\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><br \/>\nA 2000-es \u00e9vekre a nagyv\u00e1llalati botr\u00e1nyok \u00e9s a gazdas\u00e1gi vil\u00e1gv\u00e1ls\u00e1g a<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">CSP- r\u0151l \u00e9s CSR-r\u0151l ink\u00e1bb az \u00fczleti etik\u00e1ra terelte a f\u00f3kuszt. Ennek az egyik oka, hogy a CSP egyfajta \u00f6nk\u00e9ntes jelleg\u0171 megk\u00f6zel\u00edt\u00e9se, \u00e9s a v\u00e1llalati<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">kock\u00e1zatv\u00e1llal\u00e1s legs\u00falyosabb t\u00falkap\u00e1sai elleni er\u0151teljesebb szab\u00e1lyoz\u00e1s k\u00edv\u00e1nalma k\u00f6zt fesz\u00fclts\u00e9gek t\u00e1madtak<\/span><\/span><\/span><\/span><\/p>\n<p lang=\"hu-HU\"><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\">Kurucz \u00e9s m\u00e1sok (2008) \u00fagy v\u00e9lekednek, hogy a CSR sokr\u00e9t\u0171 meghat\u00e1roz\u00e1sa ellen\u00e9re az elfogadhat\u00f3 megt\u00e9r\u00fcl\u00e9si terv \u00e1ltal\u00e1ban mag\u00e1ban foglalja annak a k\u00e9pess\u00e9g\u00e9t, <\/span><\/span><\/span><\/p>\n<ul>\n<li>\n<p lang=\"hu-HU\"><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><b>hogy: cs\u00f6kkentse a k\u00f6lts\u00e9geket \u00e9s a kock\u00e1zatot;<\/b><\/span><\/span><\/span><\/p>\n<\/li>\n<li><span style=\"color: #231f20;\"> <span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>j\u00f3 h\u00edrnevet \u00e9p\u00edtsen fel a piacon \u00e9s a t\u00e1gabb \u00e9rtelemben vett k\u00f6z\u00f6ss\u00e9gben; <\/b><\/span><\/span><\/span><\/span><\/li>\n<li>\n<p lang=\"hu-HU\"><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><b>versenyel\u0151nyt teremtsen egy olyan k\u00f6zegben, amelyben a k\u00f6z\u00f6ss\u00e9g egyre ink\u00e1bb elv\u00e1rja, hogy a v\u00e1llalatok t\u00e1rsadalmilag felel\u0151s viselked\u00e9st folytassanak;<\/b><\/span><\/span><\/span><\/p>\n<\/li>\n<li>\n<p lang=\"hu-HU\"><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><b>egy\u00fcttm\u0171k\u00f6d\u00e9st \u00e9s innov\u00e1ci\u00f3t hozzon l\u00e9tre a sz\u00e9les \u00e9rtelemben vett \u00e9rdekhordoz\u00f3i el\u0151ny\u00f6k \u00e9rdek\u00e9ben az\u00e1ltal, hogy t\u00e1rsadalmi t\u0151k\u00e9t kre\u00e1l az \u00e9rdekhordoz\u00f3i csoportok k\u00f6zt. <\/b><\/span><\/span><\/span><\/p>\n<\/li>\n<li><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>Wood (2010)<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>ide sorolja tov\u00e1bb\u00e1 a megn\u00f6velt alkalmazotti motiv\u00e1ci\u00f3 ig\u00e9ny\u00e9t, \u00e9s a fokozott szab\u00e1lyoz\u00e1s fenyeget\u00e9s\u00e9vel val\u00f3 lesz\u00e1mol\u00e1s lehet\u0151s\u00e9g\u00e9t \u00f6nszab\u00e1lyoz\u00e1s \u00e1ltal.<br \/>\n<\/b><\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">Ahogy<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">Lee<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">(2008)<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">\u00e9s Vogel (2005) megjegyezte:<\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b> olyan CSR keretrendszerek fel\u00e9 haladunk,<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>amelyek p\u00e9nz\u00fcgyileg teljes\u00edtm\u00e9ny-orient\u00e1ltabbak, a v\u00e1llalatok pedig egyre ink\u00e1bb<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>bel\u00e1tj\u00e1k, hogy a CSR befoly\u00e1solja a profitszerz\u00e9st<\/b><\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">.<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">A jelek szerint sz\u00e9les k\u00f6r\u0171 t\u00e1mogat\u00e1snak \u00f6rvend a n\u00e9zet, mely szerint<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">lehet megt\u00e9r\u00fcl\u00e9si tervet kapcsolni a CSR-hez. M\u00e9g a CSP?CFP-re \u00f6sszpontos\u00edt\u00f3<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">kutat\u00e1s b\u00edr\u00e1l\u00f3i, p\u00e9ld\u00e1ul Wood (2010) is elismerik, hogy a kett\u0151 k\u00f6zt h\u00faz\u00f3d\u00f3<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>pozit\u00edv kapcsolat<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>bizony\u00edtottnak<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>tekinthet\u0151.<\/b><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">Teh\u00e1t er\u0151s<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">ig\u00e9ny van arra, hogy olyan megt\u00e9r\u00fcl\u00e9si tervekkel \u00e1lljanak el\u0151, amelyek felismerik<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">az el\u0151re<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">nem<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">l\u00e1that\u00f3<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">szitu\u00e1ci\u00f3s<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">esem\u00e9nyeket<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">\u00e9s<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">a<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">sokr\u00e9t\u0171<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">CSR<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">programok<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">okozta neh\u00e9zs\u00e9geket.<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">Ha<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">sz\u0171k<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">p\u00e9nz\u00fcgyi<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">sz\u0171r\u0151n<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">kereszt\u00fcl<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">n\u00e9zz\u00fck<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">a<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">dolgot,<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">egy\u00e9rtelm\u0171, hogy nem minden kezdem\u00e9nyez\u00e9s lehet nyertes ezek k\u00f6z\u00fcl. Ennek ellen\u00e9re<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">a szakirodalom arra enged k\u00f6vetkeztetni, hogy <\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>n\u00e9h\u00e1ny kezdem\u00e9nyez\u00e9s<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>val\u00f3ban sz\u00e9lesebb k\u00f6r\u0171 \u00e9rdekhordoz\u00f3i \u00e9rt\u00e9ket ny\u00fajthat, melyet mind a piac, mind<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>a t\u00e1gabb \u00e9rtelemben vett k\u00f6z\u00f6ss\u00e9g \u00e9rz\u00e9kelhet majd.<\/b><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">Vogel (2005)<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">kategorikusan fogalmaz e k\u00e9rd\u00e9sben: ?a t\u00f6rekv\u00e9s, hogy statisztikai elemz\u00e9sen kereszt\u00fcl<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">mutassuk be, hogy a v\u00e1llalati felel\u0151ss\u00e9gv\u00e1llal\u00e1s megt\u00e9r\u00fclhet, nemcsak hi\u00e1baval\u00f3,<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">de haszontalan \u00e9s \u00e9rtelmetlen is, mivel ezek a tanulm\u00e1nyok olyan m\u00e9rce<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">szerint pr\u00f3b\u00e1lj\u00e1k megvizsg\u00e1lni a v\u00e1llalati felel\u0151ss\u00e9get, amelyet nem haszn\u00e1lnak m\u00e1s<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">\u00fczleti tev\u00e9kenys\u00e9gekkel szemben?. \u00c1ll\u00e1spontj\u00e1t az al\u00e1bbi p\u00e9ld\u00e1val t\u00e1masztja<\/span><\/span><\/span><\/span> <span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">al\u00e1: <\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>Val\u00f3sz\u00edn\u0171tlen,<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>hogy<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>a<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>rekl\u00e1mkiad\u00e1sok<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>\u00e9s<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>a<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>profit<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>m\u00e9rt\u00e9ke<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>k\u00f6zt<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>k\u00f6zvetlen<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>pozit\u00edv kapcsolatot<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>fedezhet\u00fcnk<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>fel,<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>ugyanannyira<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>neh\u00e9z<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>viszont<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>elk\u00e9pzelni,<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>hogy<\/b><\/span><\/span><\/span><\/span><b> <\/b><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><b>ebb\u0151l kifoly\u00f3lag a rekl\u00e1moz\u00e1s megt\u00e9r\u00fcl\u00e9si terv\u00e9t b\u00e1rki k\u00e9ts\u00e9gbe vonn\u00e1.<\/b><\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\"><i>Forr\u00e1s:<br \/>\n<\/i><\/span><\/span><\/span><\/span><span style=\"color: #231f20;\"><span style=\"font-family: 'Minion Pro', serif;\"><span style=\"font-size: small;\"><span lang=\"hu-HU\">a k\u00f6zelj\u00f6v\u0151ben az Atlantis Press kiad\u00e1s\u00e1ban megjelen\u0151 <a href=\"http:\/\/www.csrhungary.eu\/csrkonyv\">Suzanne Benn &amp; Diane Bolton: CSR ir\u00e1nyt\u0171 (alapfogalmak, kulcskoncepci\u00f3k) <\/a>k\u00f6nyvb\u0151l id\u00e9ztem (megjelen\u00e9s\u00e9t az E.ON Hung\u00e1ria Zrt. t\u00e1mogatja).<\/span><\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00e9rdemes-e, pontosabban megt\u00e9r\u00fcl-e a c\u00e9gnek csr tev\u00e9kenys\u00e9get folytatni?<\/p>\n","protected":false},"author":2,"featured_media":1518,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[152,153,118,121,154,136],"class_list":["post-540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-csr-alapfogalmak","tag-csr-iranytu","tag-csr-kepzes","tag-csr-konyv","tag-kulcskoncepciok","tag-vallalati-felelosseg-es-fenntarthatosag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Megt\u00e9r\u00fcl? 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