{"id":55,"date":"2012-08-03T21:08:00","date_gmt":"2012-08-03T19:08:00","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/termeld-a-profitot-hogy-adhass-tevhitek-a-vallalati-filantropia-es-a-csr-kapcsolatarol\/"},"modified":"2012-08-03T21:08:00","modified_gmt":"2012-08-03T19:08:00","slug":"termeld-a-profitot-hogy-adhass-tevhitek-a-vallalati-filantropia-es-a-csr-kapcsolatarol","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2012\/08\/03\/termeld-a-profitot-hogy-adhass-tevhitek-a-vallalati-filantropia-es-a-csr-kapcsolatarol\/","title":{"rendered":"Termeld a profitot, hogy adhass?- t\u00e9vhitek a v\u00e1llalati filantr\u00f3pia \u00e9s a csr kapcsolat\u00e1r\u00f3l"},"content":{"rendered":"

V\u00e1llalati filantr\u00f3pia, j\u00f3t\u00e9konys\u00e1g? Elv\u00e1rhat\u00f3 a profitorient\u00e1lt c\u00e9gekt\u0151l? Csak err\u0151l sz\u00f3l a csr a c\u00e9gek eset\u00e9ben? Megold\u00e1s? Csak igy tudnak seg\u00edteni a c\u00e9gek a t\u00e1rsadalomnak? Mennyire vannak \u00f6sszhangban az elv\u00e1r\u00e1sok \u00e9s a c\u00e9gek er\u0151forr\u00e1sai? A fenntarthat\u00f3s\u00e1g jegy\u00e9ben. Mi a l\u00e1tszat? \u00c9s mi a val\u00f3s\u00e1g?<\/span><\/p>\n

\n

Magyarorsz\u00e1gon is igencsak \u00f6sszekeveredtek a civil, k\u00f6zint\u00e9zm\u00e9nyek, \u00e1llam \u00e9s c\u00e9gek funkci\u00f3i. Pl. civilek kezdenek el c\u00e9ges feladatokat ell\u00e1tni egy-egy piaci r\u00e9szen… Ahogy mondani szokt\u00e1k ez is meg\u00e9rne egy mis\u00e9t (egy k\u00fcl\u00f6n cikket).
\nTudjuk, hogy a v\u00e1ls\u00e1g idej\u00e9n fokozottabb az elv\u00e1r\u00e1s a c\u00e9gek fel\u00e9, hisz akinek t\u00f6bb a p\u00e9nze, akkor jobban tud seg\u00edteni… Mondjuk \u00fagy, hogy a c\u00e9ges nyeres\u00e9gb\u0151l illik valamilyen form\u00e1ban visszaadni a t\u00e1rsadalomnak.
\nEzzel semmi gond nincs ak\u00e1r egy amerikai, ak\u00e1r egy jap\u00e1n, ak\u00e1r a magyar kult\u00far\u00e1ban is ennek fellelhet\u0151ek a hagyom\u00e1nyai. Egyes esetekben az sem zavar\u00f3, ha az illet\u0151 c\u00e9g ezt reput\u00e1ci\u00f3j\u00e1nak a n\u00f6vel\u00e9s\u00e9re haszn\u00e1lja. Az \u00edzl\u00e9s \u00e9s az intelligencia azonban itt is hat\u00e1rt szab.<\/p>\n

Azonban a v\u00e1llalati felel\u0151ss\u00e9get (csr) \u00e9s a filantr\u00f3pi\u00e1t, j\u00f3t\u00e9konys\u00e1got azonos\u00edtani egym\u00e1ssal igencsak kock\u00e1zatos, hisz a c\u00e9g alapvet\u0151 funkci\u00f3ja a nyeres\u00e9g termel\u00e9se. Hosszabb t\u00e1von gazdas\u00e1gi racionalit\u00e1s \u00e9s befektet\u00e9s a j\u00f6v\u0151be a felel\u0151s \u00fczleti m\u0171k\u00f6d\u00e9s. Term\u00e9szetesen nem arr\u00f3l van sz\u00f3, hogy ne j\u00f3t\u00e9konykodjunk az elesetteknek, r\u00e1szorultaknak. J\u00f3 esetben a nagyobb vagyon, nagyobb felel\u0151ss\u00e9ggel j\u00e1r.
\nA CP (v\u00e1llalati filantr\u00f3pia) j\u00f3t\u00e9konys\u00e1gi modell k\u00f6r\u00fcli vit\u00e1b\u00f3l most csak az alapvet\u0151 k\u00fcl\u00f6nbs\u00e9gre h\u00edvom fel a figyelmet.
\nA csr nem adhoc, egyszeri jelleg\u0171 kezdem\u00e9nyez\u00e9s, mely azonnal megt\u00e9r\u00fcl a v\u00e1llalat sz\u00e1m\u00e1ra, hanem az \u00fczleti m\u0171k\u00f6d\u00e9s eg\u00e9sz\u00e9re kiterjed\u0151 rendszer folyamatosan. Szorosan \u00f6sszef\u00fcgg a napi \u00fczleti m\u0171k\u00f6d\u00e9ssel. Szemben a filantr\u00f3pi\u00e1val, mely t\u00e1mogatja ugyan a helyi \u00e9s \u00e1llami k\u00f6z\u00f6ss\u00e9geket, de a probl\u00e9m\u00e1k okaira nem terjed ki. Van amikor a c\u00e9g profilj\u00e1hoz \u00e9s a mindennapi \u00fczleti d\u00f6nt\u00e9sekhez sincs semmilyen k\u00f6ze.
\nUgyanakkor a c\u00e9gek r\u00e9sz\u00e9r\u0151l a folyamatos felel\u0151s \u00e9s fenntarthat\u00f3 m\u0171k\u00f6d\u00e9s mark\u00e1nsabb eredm\u00e9nyeket hozhat egy-egy orsz\u00e1gban.<\/p>\n

V\u00e9gezet\u00fcl egy 2008-as McKinsey Report gondolat\u00e1t id\u00e9zem.
\n„A v\u00e1llalati filantr\u00f3pia olyan hat\u00e9kony eszk\u00f6z ? \u00e9s n\u00e9ha hat\u00e1sos eszk\u00f6z ? a c\u00e9gek sz\u00e1m\u00e1ra, mely a fogyaszt\u00f3k elv\u00e1r\u00e1sait magasabb szintre helyezi.”<\/p>\n<\/div>\n

Legyen teh\u00e1t r\u00e9sze a filantr\u00f3pia csr-nak, de a csr helyett ne legyen ?\u00fcgy?!
\nT\u00f6bbsz\u00f6r felh\u00edvtam m\u00e1r a figyelmet arra, hogy a felel\u0151s \u00fczleti m\u0171k\u00f6d\u00e9sre val\u00f3 t\u00f6rekv\u00e9s \u00e9rt\u00e9ket teremt(het). M\u00e1s paradigm\u00e1t jelent a kor\u00e1bbi \u00e9rtelmez\u00e9sekkel szemben.<\/div>\n","protected":false},"excerpt":{"rendered":"

V\u00e1llalati filantr\u00f3pia, j\u00f3t\u00e9konys\u00e1g? Elv\u00e1rhat\u00f3 a profitorient\u00e1lt c\u00e9gekt\u0151l? Csak err\u0151l sz\u00f3l a csr a c\u00e9gek eset\u00e9ben? <\/p>\n","protected":false},"author":2,"featured_media":1621,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17,18,96,98],"tags":[94,32,95,97],"class_list":["post-55","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-csr","category-filantropia","category-vallalati-filantropia","tag-adomanyozas","tag-csr","tag-filantrooia","tag-jotekonysag"],"yoast_head":"\nTermeld a profitot, hogy adhass?- t\u00e9vhitek a v\u00e1llalati filantr\u00f3pia \u00e9s a csr kapcsolat\u00e1r\u00f3l • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2012\/08\/03\/termeld-a-profitot-hogy-adhass-tevhitek-a-vallalati-filantropia-es-a-csr-kapcsolatarol\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Termeld a profitot, hogy adhass?- t\u00e9vhitek a v\u00e1llalati filantr\u00f3pia \u00e9s a csr kapcsolat\u00e1r\u00f3l\" \/>\n<meta property=\"og:description\" content=\"V\u00e1llalati filantr\u00f3pia, j\u00f3t\u00e9konys\u00e1g? 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