{"id":750,"date":"2016-06-05T14:46:46","date_gmt":"2016-06-05T12:46:46","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=750"},"modified":"2016-06-05T14:46:46","modified_gmt":"2016-06-05T12:46:46","slug":"5-mod-hogyan-erositsd-meg-kapcsolatod-fogyasztoiddal-4","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2016\/06\/05\/5-mod-hogyan-erositsd-meg-kapcsolatod-fogyasztoiddal-4\/","title":{"rendered":"5 m\u00f3d, hogyan er\u0151s\u00edtsd meg kapcsolatod fogyaszt\u00f3iddal (4.)"},"content":{"rendered":"<p><strong>\u00dajabb elem (4.), mely meger\u0151s\u00edti kapcsolatod a fogyaszt\u00f3iddal. Egy \u00e9rdekes k\u00e9rd\u00e9s. Mikor legyen a m\u00e1rka trendteremt\u0151? \u00c9s mikor \u00e1lljon a v\u00e1ltoz\u00e1sok \u00e9l\u00e9re?&nbsp;<\/strong><\/p>\n<figure id=\"attachment_751\" aria-describedby=\"caption-attachment-751\" style=\"width: 460px\" class=\"wp-caption aligncenter\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-751 size-full\" src=\"http:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/The-Body-Shop-logo-007.jpg\" alt=\"Mikor legyen a m\u00e1rka trendteremt\u0151? \u00c9s mikor \u00e1lljon a v\u00e1ltoz\u00e1sok \u00e9l\u00e9re? \" width=\"460\" height=\"276\"><figcaption id=\"caption-attachment-751\" class=\"wp-caption-text\">Mikor legyen a m\u00e1rka trendteremt\u0151? \u00c9s mikor \u00e1lljon a v\u00e1ltoz\u00e1sok \u00e9l\u00e9re?<\/figcaption><\/figure>\n<p><strong>4. Mikor \u00e1lljunk a v\u00e1ltoz\u00e1sok \u00e9l\u00e9re?- Azaz, hogyan legy\u00fcnk trendteremt\u0151k?<\/strong><\/p>\n<p>C\u00e9gk\u00e9nt, v\u00e1llalkoz\u00e1sk\u00e9nt nem egy k\u00f6nny\u0171 k\u00e9rd\u00e9s, hogy mikor \u00e1lljunk egy \u00faj gazdas\u00e1gi, ipari v\u00e1ltoz\u00e1s \u00e9l\u00e9re. Ak\u00e1r \u00fagy, hogy egy kr\u00edzis, vagy egy botr\u00e1ny k\u00f6zep\u00e9n megl\u00e1ssuk a lehet\u0151s\u00e9get, az ipar\u00e1g \u00faj ir\u00e1nyvonal\u00e1t.<\/p>\n<p>N\u00e9h\u00e1ny h\u00f3nappal ezel\u0151tt a nemzetk\u00f6zi sajt\u00f3 ? kezdve a New York Times-t\u00f3l ? visszhangozta a Volkswagen emisszi\u00f3s botr\u00e1ny\u00e1nak a r\u00e9szleteit. Ekkor \u00e1llt ki Barb J. Samardzich, a Ford Europe igazgat\u00f3ja&#8230;<\/p>\n<p>Mit is nyilatkozott a Ford Europe igazgat\u00f3ja?<br \/>\n<strong>?Nem lehet kiker\u00fclni a CO2 kibocs\u00e1jt\u00e1s\u00e1nak a cs\u00f6kkent\u00e9s\u00e9t. A megold\u00e1sokat keresve az aut\u00f3ipar az elektromos j\u00e1rm\u0171vekkel lesz k\u00e9pes cs\u00f6kkenteni az emisszi\u00f3s kibocs\u00e1jt\u00e1st. S a fenntarthat\u00f3 j\u00f6v\u0151 fel\u00e9 haladni.?<br \/>\n<\/strong><br \/>\nA <strong>Tesla<\/strong> ugyancsak gyorsan reag\u00e1lt a kialakult \u00faj helyzetre, hisz<strong> l\u00e9trehozta a nagy keresletet az elektromos j\u00e1rm\u0171vek ir\u00e1nt<\/strong>. Innovat\u00edv technol\u00f3gi\u00e1k seg\u00edts\u00e9g\u00e9vel, eleg\u00e1ns diz\u00e1jnnal \u00e9s okos marketinggel. A keresletet ebben az esetben nem a fogyaszt\u00f3k hozt\u00e1k l\u00e9tre, hanem a c\u00e9g az aktu\u00e1lis trendet megel\u0151zi.<\/p>\n<p><strong>K\u00e9t m\u00e1sik m\u00e1rka is j\u00f3 p\u00e9lda erre a The Body Shop \u00e9s a Heineken is.<\/strong><br \/>\nA <strong>The Body Shop<\/strong> szigor\u00fa k\u00f6rnyezetv\u00e9delmi el\u0151\u00edr\u00e1sokat \u00edr el\u0151. A<strong> Future Fit m\u00f3dszertan alapj\u00e1n egy regenerat\u00edv \u00fczleti modellt<\/strong> \u00e9s term\u00e9kek rendszer\u00e9t hozta l\u00e9tre. J\u00f3 az embereknek! \u00c9s j\u00f3 a bolyg\u00f3nak! Nem k\u00e9rdezt\u00e9k meg err\u0151l az embereket, a fogyaszt\u00f3kat. Trendteremt\u0151 lett a c\u00e9g, hisz versenyt\u00e1rsaik is k\u00f6vetik e szempontb\u00f3l a c\u00e9get.<\/p>\n<p>M\u00e1sik p\u00e9lda erre a <strong>Heineken. E m\u00e1rka a ?M\u00e9rt\u00e9kletess\u00e9g mozgalm\u00e1t? alak\u00edtotta ki<\/strong>. \u00d6szt\u00f6nzi a m\u00e9rt\u00e9kletes alkoholfogyaszt\u00e1st. Kiemelve ezt a fiatalok eset\u00e9ben!<br \/>\nK\u00f6z\u00f6s ezekben a m\u00e1rk\u00e1kban, hogy gyorsan l\u00e9pett a v\u00e1ltoz\u00e1sokra, \u00fagy, hogy n\u00f6velte m\u00e1rka \u00e9s piaci \u00e9rt\u00e9k\u00e9t.<\/p>\n<p>&nbsp;<\/p>\n<figure id=\"attachment_515\" aria-describedby=\"caption-attachment-515\" style=\"width: 212px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.csrhungary.eu\/csrkonyv\"><img decoding=\"async\" class=\"wp-image-515 size-medium\" src=\"http:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/CSR-iranytu_borito-212x300.jpg\" alt=\"CSR ir\u00e1nyt\u0171 (alapfogalmak, kulcskoncepci\u00f3k)\" width=\"212\" height=\"300\"><\/a><figcaption id=\"caption-attachment-515\" class=\"wp-caption-text\">CSR ir\u00e1nyt\u0171 (alapfogalmak, kulcskoncepci\u00f3k)<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>\u00dajabb elem (4.), mely meger\u0151s\u00edti kapcsolatod a fogyaszt\u00f3iddal. Egy \u00e9rdekes k\u00e9rd\u00e9s. Mikor legyen a m\u00e1rka trendteremt\u0151? \u00c9s mikor \u00e1lljon a v\u00e1ltoz\u00e1sok \u00e9l\u00e9re?<\/p>\n","protected":false},"author":2,"featured_media":751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[181,182,183,184,185,186,187],"class_list":["post-750","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-fenntarthato-marka-the-body-shop","tag-fogyasztok-bizalma","tag-ford","tag-heineken","tag-tesla","tag-trendteremto-markak","tag-volkswagen"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 m\u00f3d, hogyan er\u0151s\u00edtsd meg kapcsolatod fogyaszt\u00f3iddal (4.) &#8226; CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2016\/06\/05\/5-mod-hogyan-erositsd-meg-kapcsolatod-fogyasztoiddal-4\/\" \/>\n<meta property=\"og:locale\" content=\"hu_HU\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 m\u00f3d, hogyan er\u0151s\u00edtsd meg kapcsolatod fogyaszt\u00f3iddal (4.)\" \/>\n<meta property=\"og:description\" content=\"\u00dajabb elem (4.), mely meger\u0151s\u00edti kapcsolatod a fogyaszt\u00f3iddal. Egy \u00e9rdekes k\u00e9rd\u00e9s. Mikor legyen a m\u00e1rka trendteremt\u0151? \u00c9s mikor \u00e1lljon a v\u00e1ltoz\u00e1sok \u00e9l\u00e9re?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/csrhungary.eu\/csrblog\/2016\/06\/05\/5-mod-hogyan-erositsd-meg-kapcsolatod-fogyasztoiddal-4\/\" \/>\n<meta property=\"og:site_name\" content=\"CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)\" \/>\n<meta property=\"article:published_time\" content=\"2016-06-05T12:46:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2016\/06\/The-Body-Shop-logo-007.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"460\" \/>\n\t<meta property=\"og:image:height\" content=\"276\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"J\u00falia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Szerz\u0151:\" \/>\n\t<meta name=\"twitter:data1\" content=\"J\u00falia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Becs\u00fclt olvas\u00e1si id\u0151\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 perc\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2016\/06\/05\/5-mod-hogyan-erositsd-meg-kapcsolatod-fogyasztoiddal-4\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2016\/06\/05\/5-mod-hogyan-erositsd-meg-kapcsolatod-fogyasztoiddal-4\/\"},\"author\":{\"name\":\"J\u00falia\",\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#\/schema\/person\/385b5b2af679dbbdcd00b64470bc1901\"},\"headline\":\"5 m\u00f3d, hogyan er\u0151s\u00edtsd meg kapcsolatod fogyaszt\u00f3iddal (4.)\",\"datePublished\":\"2016-06-05T12:46:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2016\/06\/05\/5-mod-hogyan-erositsd-meg-kapcsolatod-fogyasztoiddal-4\/\"},\"wordCount\":450,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/#organization\"},\"image\":{\"@id\":\"https:\/\/csrhungary.eu\/csrblog\/2016\/06\/05\/5-mod-hogyan-erositsd-meg-kapcsolatod-fogyasztoiddal-4\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/2016\/06\/The-Body-Shop-logo-007.jpg\",\"keywords\":[\"fenntarthat\u00f3 m\u00e1rka. 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