{"id":956,"date":"2017-12-10T20:19:02","date_gmt":"2017-12-10T19:19:02","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=956"},"modified":"2017-12-10T20:19:02","modified_gmt":"2017-12-10T19:19:02","slug":"nincs-lakoma-mosogatas-nelkul","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2017\/12\/10\/nincs-lakoma-mosogatas-nelkul\/","title":{"rendered":"Nincs lakoma mosogat\u00e1s n\u00e9lk\u00fcl"},"content":{"rendered":"

Nemr\u00e9g adtuk \u00e1t az idei CSR Hungary d\u00edjakat. 2007 \u00f3ta a 10. alkalommal. \u00c9s m\u00e1r k\u00e9sz\u00edtj\u00fck el\u0151 a 2018-as CSR Hungary projekteket. R\u00e1ad\u00e1sul a kar\u00e1csony k\u00f6zeledt\u00e9vel kevesebb id\u0151 lesz az \u00e9vz\u00e1r\u00e1sra \u00e9s az \u00e9vnyit\u00e1sra. R\u00f6videbb id\u0151 alatt mindent z\u00e1rnunk \u00e9s nyitnunk kell. Ez\u00e9rt kevesebb id\u0151 jut most a CSR Blogomra. De lehet\u0151s\u00e9geim szerint igyekszek mindig 1-1 posztot k\u00e9sz\u00edteni. Most a CSR projektr\u0151l\/kezdem\u00e9nyez\u00e9sr\u0151l \u00edrok.<\/em><\/p>\n

A 4 f\u0151 CSR projekt krit\u00e9riumr\u00f3l m\u00e1r \u00edrtam a CSR Hungary h\u00edrport\u00e1lunkon. Az \u00e1ltalam tartott CSR k\u00e9pz\u00e9seken a visszajelz\u00e9sek alapj\u00e1n az egyik legf\u0151bb teend\u0151k k\u00f6z\u00f6tt szerepel minden c\u00e9g\/szervezet\/int\u00e9zm\u00e9ny eset\u00e9ben a szervezet profilj\u00e1hoz kapcsol\u00f3d\u00f3 CSR kezdem\u00e9nyez\u00e9s.<\/strong><\/p>\n

Cselekedj lok\u00e1lisan!<\/span><\/strong><\/p>\n

Gondolkozz glob\u00e1lisan \u00e9s cselekedj lok\u00e1lisan!<\/strong> Sokszor hallhattuk \u00e9s olvashattuk m\u00e1r ezt a gondolatot. 2006 \u00f3ta mi is hangs\u00falyoztuk a CSR Hungary<\/a>\u00a0r\u00e9sz\u00e9r\u0151l. Term\u00e9szetesen a glob\u00e1lis ismeretekre sz\u00fcks\u00e9g van, de a lokalit\u00e1s nem ker\u00fclhet\u0151 meg a v\u00e1llalati felel\u0151ss\u00e9g gyakorlat\u00e1ban sem.\u00a0\u00a0S \u00e9ppen a lokalit\u00e1s megnyilv\u00e1nul\u00e1si form\u00e1ja a CSR kezdem\u00e9nyez\u00e9s. 1-1 ilyen kezdem\u00e9nyez\u00e9snek azonban nem kell a kor\u00e1bbi szocialista rendszer „akad\u00e1lyverseny” alacsony szintj\u00e9t t\u00fckr\u00f6znie. Sz\u00ednvonalban is van egy hat\u00e1r! Ha egy kis projektet \u00fagy kommunik\u00e1lunk a c\u00e9g r\u00e9sz\u00e9r\u0151l, mint ha egy vil\u00e1gmegv\u00e1lt\u00f3 projekt lenne, ezzel csak a hiteless\u00e9g\u00fcnket cs\u00f6kkentj\u00fck, S n\u00f6velj\u00fck a disszonanci\u00e1t. Az \u00e9rintettekben pedig az fogalmaz\u00f3dik meg, hogy dolgozik a kommunik\u00e1ci\u00f3s (PR) oszt\u00e1ly… Val\u00f3sz\u00edn\u0171, hogy nem ez a c\u00e9lunk.<\/p>\n

Nem minden j\u00f3 \u00fcgy t\u00e1mogat\u00e1sa CSR projekt<\/strong><\/span><\/p>\n

Azt\u00e1n l\u00e1tunk olyan t\u00f6rekv\u00e9seket, hogy a CSR kezdem\u00e9nyez\u00e9s azonos egy-egy civil \u00fcggyel, 1-1 j\u00f3 \u00fcggyel. Ez sem takarja eg\u00e9sz\u00e9ben a val\u00f3s\u00e1got. Nem minden j\u00f3 \u00fcgy t\u00e1mogat\u00e1sa foghat\u00f3 fel CSR projektk\u00e9nt. Ez lenne a k\u00f6nnyebb megold\u00e1s. Ami azt is mag\u00e1ban foglaln\u00e1, hogy egyszer\u0171en r\u00e9gi projekteket \u00e1tkeresztel\u00fcnk, mert ma m\u00e1r divatos a CSR projekt kifejez\u00e9s.<\/p>\n

Amikor el szeretn\u00e9nk ind\u00edtani egy CSR projektet<\/strong> sokkal \u00f6sszetettebb k\u00e9rd\u00e9seket kell el\u0151tte megvizsg\u00e1lnunk, hisz nem 1 \u00e9vre tervez\u00fcnk<\/strong>. Az sem megold\u00e1s, ha minden \u00e9vben \u00fajabb \u00e9s \u00fajabb projekteket ind\u00edtunk, ami \u00e9ppen az adott \u00e9vben divatos. A kevesebb a CSR ter\u00fclet\u00e9n is t\u00f6bb eredm\u00e9nyt hoz.<\/strong>
\nAzonban a megfelel\u0151 CSR projekt\/ek megtal\u00e1l\u00e1sa, tervez\u00e9se, v\u00e9grehajt\u00e1sa, m\u00e9r\u00e9se nem kev\u00e9s munka! Azaz nincs lakoma mosogat\u00e1s n\u00e9lk\u00fcl!:-)<\/p>\n

P.s.:
\nE t\u00e9m\u00e1ban k\u00e9sz\u00edtem most el\u0151 a k\u00f6vetkez\u0151 CSR k\u00e9pz\u00e9s\u00fcnket, ami janu\u00e1r v\u00e9g\u00e9n lesz. Hamarosan inf\u00f3k!<\/em><\/p>\n

\"\"TAK\u00c1CS\u00a0J\u00daLIA
\n<\/strong>A CSR Hungary alap\u00edt\u00f3-\u00fcgyvezet\u0151 igazgat\u00f3ja 2004-t\u0151l. Tan\u00e1r, \u00fajs\u00e1g\u00edr\u00f3, kommunik\u00e1ci\u00f3s vezet\u0151, projektvezet\u0151 posztok jellemzik kor\u00e1bbi p\u00e1ly\u00e1j\u00e1t. a CSR Hungary (2007) \u00e9s a Holnap v\u00e1ros\u00e1\u00e9rt D\u00edj (2010) alap\u00edt\u00f3ja. A CSR M\u00e1trix tan\u00e1csad\u00f3iroda \u00e9s \u00fcgyn\u00f6ks\u00e9gben v\u00e1llalati felel\u0151ss\u00e9g szak\u00e9rt\u0151i tapsztalatait f\u0151k\u00e9nt p\u00e9nz\u00fcgy, energia, szolg\u00e1ltat\u00e1s, k\u00f6zint\u00e9zm\u00e9ny, ingatlan, vegyipar ter\u00fclet\u00e9n szerezte.
\n<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Nemr\u00e9g adtuk \u00e1t az idei CSR Hungary d\u00edjakat. 2007 \u00f3ta a 10. alkalommal. \u00c9s m\u00e1r k\u00e9sz\u00edtj\u00fck el\u0151 a 2018-as CSR Hungary projekteket.<\/p>\n","protected":false},"author":2,"featured_media":964,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[62,126,41,25],"class_list":["post-956","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","tag-csr-blog","tag-takacs-julia","tag-vallalati-felelosseg","tag-vallalati-fenntarthatosag"],"yoast_head":"\nNincs lakoma mosogat\u00e1s n\u00e9lk\u00fcl • CSR ir\u00e1nyt\u0171 (Tak\u00e1cs J\u00falia blogja)<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/csrhungary.eu\/csrblog\/2017\/12\/10\/nincs-lakoma-mosogatas-nelkul\/\" \/>\n<meta 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