{"id":974,"date":"2017-12-17T16:02:53","date_gmt":"2017-12-17T15:02:53","guid":{"rendered":"http:\/\/csrhungary.eu\/csrblog\/?p=974"},"modified":"2017-12-17T16:02:53","modified_gmt":"2017-12-17T15:02:53","slug":"mi-a-szerepe-az-allamnak-a-csr-ben","status":"publish","type":"post","link":"https:\/\/csrhungary.eu\/csrblog\/2017\/12\/17\/mi-a-szerepe-az-allamnak-a-csr-ben\/","title":{"rendered":"Mi a szerepe az \u00e1llamnak a CSR-ben?"},"content":{"rendered":"<p><em>Biztosan ismered azt a mond\u00e1st, hogy teljesen mindegy ha van kalap, ha nincs kalap valakin. Mindig lesz kritika. Ezt 12 \u00e9ve Mi is tapasztaljuk, de ez Magyarorsz\u00e1gon b\u00e1rmely ter\u00fcletre igaz. Ezzel egy\u00fctt kell \u00e9lni! Most viszont nem err\u0151l lesz, hanem arr\u00f3l, hogy vajon mi az \u00e1llam feladata a CSR\/v\u00e1llalati felel\u0151ss\u00e9g \u00e9s fenntarthat\u00f3s\u00e1g ter\u00fclet\u00e9n. Ez a k\u00e9rd\u00e9s egy k\u00f6z\u00e9p-eur\u00f3pai, posztkommunista orsz\u00e1gban m\u00e9g \u00e9rdekesebb, hisz n\u00e9mi \u00e1thall\u00e1s a CSR egyes elvei \u00e9s a kor\u00e1bbi rendszer alapelvei k\u00f6z\u00f6tt \u00f3hatatlanul jelentkezik. \u00cdgy az \u00e1llam sincs olyan egy\u00e9rtelm\u0171 helyzetben, hogy egyes k\u00e9rd\u00e9sekben meddig, milyen m\u00f3don tudja t\u00e1mogatni a v\u00e1llalati felel\u0151ss\u00e9get \u00e9s fenntarthat\u00f3s\u00e1got. Az a bizonyos ha van kalap, ha nincs kalap&#8230;<\/em><\/p>\n<p><!--more--><\/p>\n<p>Mivel az \u00e1llam \u00e9s a CSR kapcsolata folyamatban l\u00e9v\u0151 projekt\u00fcnk t\u00e9m\u00e1ja, ez\u00e9rt eml\u00e9keztet\u0151\u00fcl kor\u00e1bbi cikkeimben, el\u0151ad\u00e1saimban, tanulm\u00e1nyomban m\u00e1r megjelent gondolatokat foglalom \u00f6ssze nagyon r\u00f6viden. Az\u00e9rt, hogy Te is gondold tov\u00e1bb!&nbsp; Te mit tapasztalt\u00e1l?<\/p>\n<h3><strong><span style=\"color: #ff9900;\">Mag\u00e1n, k\u00f6z, civil szektor? CSR?<\/span><\/strong><\/h3>\n<p>A k\u00f6z\u00f6s \u00e9rt\u00e9kteremt\u00e9s (CSV) ugyan nem egy \u00fajkelet\u0171 fogalom, amit el\u0151szerettel most haszn\u00e1lunk, arra vonatkoz\u00f3lag, hogy a gazdas\u00e1g, t\u00e1rsadalom, k\u00f6rnyezet egyens\u00faly\u00e1t (fenntarthat\u00f3s\u00e1g\u00e1t) megtartsuk. A c\u00e9llal term\u00e9szetesen egyet\u00e9rt\u00fcnk. Azonban j\u00f3n\u00e9h\u00e1nyunknak &#8211; akik m\u00e9g a rendszerv\u00e1lt\u00e1skor egyetemist\u00e1k voltak -, akik belek\u00f3stoltak a szocialista rendszerbe kicsit m\u00e1s sz\u00e1j\u00edzt ad ez a fogalom. <strong>\u00d3vatosan k\u00f6zel\u00edtj\u00fck meg a K\u00f6z\u00f6ss\u00e9g\u00e9rt mindent elvet. A megfelel\u0151 egyens\u00falyt keress\u00fck az egy\u00e9n \u00e9s a k\u00f6z\u00f6ss\u00e9g k\u00f6z\u00f6tt. A &#8222;k\u00f6telez\u0151 \u00f6nk\u00e9ntess\u00e9g&#8221; ugyanazokat a fenntart\u00e1sokat, &#8222;negat\u00edv kin\u00f6v\u00e9seket&#8221;<\/strong> alak\u00edtj\u00e1k ki, mint a kor\u00e1bbi korszak elv\u00e1r\u00e1sai az \u00e1llampolg\u00e1rai fel\u00e9. Ez\u00e9rt is neh\u00e9z az \u00e1llam szerep\u00e9nek a pontos meghat\u00e1roz\u00e1sa a v\u00e1llalati felel\u0151ss\u00e9g \u00e9s fenntarthat\u00f3s\u00e1g (CSR) ter\u00fclet\u00e9n. Ha van rajta kalap, akkor az\u00e9rt, ha nincs kalap rajta az\u00e9rt kap kritik\u00e1t&#8230;<\/p>\n<p>Kor\u00e1bbi, 2013-ban \u00edrt K\u00f6zbeszerz\u00e9s a fenntarthat\u00f3s\u00e1g fel\u00e9 tanulm\u00e1nyomban \u00edrtam arr\u00f3l \u00fajra, hogy p\u00e9ld\u00e1ul pozit\u00edv \u00f6szt\u00f6nz\u0151ket (felel\u0151s c\u00e9gek ad\u00f3kedvezm\u00e9nye, p\u00e1ly\u00e1zatokn\u00e1l kit\u00e9telek k\u00f6z\u00f6tt szerepeljen stb.) \u00e9rdemes kialak\u00edtani a megfelel\u0151 jogi keretrendszerben. A strat\u00e9giai alapelvek (megfelel\u0151, kapcsol\u00f3d\u00f3 int\u00e9zm\u00e9nyi strukt\u00fara) kialak\u00edt\u00e1sa mellett.<br \/>\nVan ami ezekb\u0151l m\u00e1r megval\u00f3sult. M\u00e9g pedig \u00fagy, hogy a v\u00e1llalati felel\u0151ss\u00e9g \u00e9s fenntarthat\u00f3s\u00e1g szakmai r\u00e9sz\u00e9be &#8211; ami egy szok\u00e1sos, kialakul\u00f3 f\u00e9lben l\u00e9v\u0151 szakmai piac &#8211; az \u00e1llam nem sz\u00f3l bele. Nem az \u00e1llam feladata, hogy mindent&nbsp; megoldjon helyett\u00fcnk.<\/p>\n<p>A gyakorlatban m\u00e1r nem a k\u00fcl\u00f6nb\u00f6z\u0151 \u00fczleti szervezeteknek ? melyek a p\u00e1rbesz\u00e9d helysz\u00ednei ? , hanem a m\u00e1r kialakul\u00f3 f\u00e9lben l\u00e9v\u0151 csr szakmai piac (csr \u00fcgyn\u00f6ks\u00e9gek, csr tan\u00e1csad\u00f3 c\u00e9gek stb.) van szerepe \u00e9s munk\u00e1ja. Mint ahogy ez nemzetk\u00f6zi szinten is \u00edgy m\u0171k\u00f6dik. \u00c9s m\u00e1s szakter\u00fcleten is elfogadott.<\/p>\n<p>Kor\u00e1bbi tanulm\u00e1nyomban a korm\u00e1nyzati int\u00e9zm\u00e9nyek m\u0171k\u00f6d\u00e9s\u00e9nek a j\u00f3 p\u00e9ld\u00e1it vettem sorra. Ami volumen\u00e9ben \u00f6szt\u00f6nz\u0151leg hat a gazdas\u00e1g eg\u00e9sz\u00e9re, hisz <strong>az \u00e1llam a piac egyik kiemelked\u0151 fogyaszt\u00f3ja \u00e9s megrendel\u0151je is.<\/strong><\/p>\n<p>Brit \u00e9s n\u00e9met p\u00e9ld\u00e1kat elemeztem.&nbsp; Mi a konkr\u00e9t eszk\u00f6z pl. korm\u00e1nyzati int\u00e9zm\u00e9ny eset\u00e9ben. V\u00e1s\u00e1rl\u00e1si szab\u00e1lyzatot hoztak l\u00e9tre a k\u00f6zint\u00e9zm\u00e9nyek \u00e9s h\u00e1tt\u00e9rint\u00e9zm\u00e9nyek sz\u00e1m\u00e1ra, amely r\u00f6gz\u00edti sz\u00e1m szerint is, hogy pl. irodaszerek, irodaeszk\u00f6z\u00f6k eset\u00e9ben milyen term\u00e9kek, milyen saj\u00e1toss\u00e1gokkal rendelkeznek z\u00f6ld szempontb\u00f3l. Ki lehet v\u00e1lasztani a term\u00e9klist\u00e1b\u00f3l, hogy melyik term\u00e9k a legjobb a k\u00f6zint\u00e9zm\u00e9ny sz\u00e1m\u00e1ra. S\u0151t a v\u00e1s\u00e1rl\u00e1s gyakoris\u00e1g\u00e1t is figyelembe veszik: f\u00e9l\u00e9vi, vagy \u00e9vi v\u00e1s\u00e1rl\u00e1s van. Ink\u00e1bb nagyobb t\u00f6meg\u0171 \u00e1rut, t\u00f6bb in\u00e9zm\u00e9ny egyszerre v\u00e1s\u00e1rol. \u00cdgy tetemes \u00f6sszeget is megtakar\u00edtanak.<\/p>\n<p><em>Folytat\u00e1s j\u00f6n!<\/em><\/p>\n<p><img decoding=\"async\" class=\"alignleft wp-image-970 size-thumbnail\" src=\"http:\/\/csrhungary.eu\/csrblog\/wp-content\/uploads\/TakacsJulia-k-1024x1024-150x150.png\" alt=\"\" width=\"150\" height=\"150\">TAK\u00c1CS J\u00daLIA<br \/>\nA CSR Hungary alap\u00edt\u00f3-\u00fcgyvezet\u0151 igazgat\u00f3ja 2004-t\u0151l. Az EMVFE eln\u00f6ke.Tan\u00e1r, \u00fajs\u00e1g\u00edr\u00f3, kommunik\u00e1ci\u00f3s vezet\u0151, projektvezet\u0151 posztok jellemzik kor\u00e1bbi p\u00e1ly\u00e1j\u00e1t. a CSR Hungary (2007) \u00e9s a Holnap v\u00e1ros\u00e1\u00e9rt D\u00edj (2010) alap\u00edt\u00f3ja. K\u00f6rnyezetir\u00e1ny\u00edt\u00e1si vezet\u0151i k\u00e9pzetts\u00e9ge is seg\u00edti munk\u00e1j\u00e1t. A CSR M\u00e1trix tan\u00e1csad\u00f3iroda \u00e9s \u00fcgyn\u00f6ks\u00e9gben v\u00e1llalati felel\u0151ss\u00e9g szak\u00e9rt\u0151i tapsztalatait f\u0151k\u00e9nt p\u00e9nz\u00fcgy, energia, szolg\u00e1ltat\u00e1s, k\u00f6zint\u00e9zm\u00e9ny, ingatlan, vegyipar, FMCG ter\u00fclet\u00e9n szerezte.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>vajon mi az \u00e1llam feladata a CSR\/v\u00e1llalati felel\u0151ss\u00e9g \u00e9s fenntarthat\u00f3s\u00e1g ter\u00fclet\u00e9n<\/p>\n","protected":false},"author":2,"featured_media":678,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[80],"tags":[239,32,62,126,41,25],"class_list":["post-974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-csrmatrix-blog","tag-allam","tag-csr","tag-csr-blog","tag-takacs-julia","tag-vallalati-felelosseg","tag-vallalati-fenntarthatosag"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.1 (Yoast SEO v25.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mi a szerepe az \u00e1llamnak a CSR-ben? 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